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Girl in Danger. Norma, wanting only peace and the right to the love 
she had found, suddenly finds herself in the midst of perilous adven¬ 
tures and conflicts. What happens to her is the story of “Blockade.” 

Rescued (?). Thousands of peasants, desperately close to starvation due to th< 
relentless blockade, sight new hope of salvation as the food ship tops the horizon. 
Will it succeed in getting through and bringing relief to the suffering inhabitants? 


Biggest News of the Week ... 

Headline excitement, ripped from the front pages of today's 
newspapers, comes to your screen in a picture of heart-touch¬ 
ing romance against a background of stirring conflict and 

One man in Hollywood had the courage to make this great picture. 
Showmen will thank Walter Wanger for giving them “Blockade” with 
its unbeatable combination of boxoffice qualities, its canny fusion of 
exciting spectacle with heart-warming romance and momentous drama. 

You have many things to be thankful for about this picture besides 
the story itself. For example, you have: 

—Two topflight boxoffice names in Madeleine Carroll, lovely heroine 
of “The Prisoner of Zenda,” and Henry Fonda, unforgettable star of 

—Unsurpassed direction of William Dieterle, who made “Pasteur” 
and “Emil Zola.” 

—The unstinting production which Wanger has lavished on the pic¬ 
ture, providing scenes and settings of overwhelming dramatic power. 

—A vast national advertising campaign involving an expenditure of 
$125,000 by the producer to sell this picture big throughout the country. 

—An unprecedented series of national tieups with such firms as 
Wonder Bread, Montgomery Ward, Richard Hudnut, Rogers Silver, 
Ever-Ready Batteries, and many others—tieups which include national 

Pan Pipes an Arpeggio. Luis, tending his sheep in happy contentment, plays 
them a solo on his pipe, blissfully unmindful of the storm that is soon to break 
over his head and those of his fellow peasants throughout the land. 



Norma, Rebelling against the fate that has made her a spy against her sweet¬ 
heart, turns recklessly on the man who forced her into her life of duplicity. One 
of the many breath-stealing moments in “Blockade.” 

Secret Wireless. A spy turned counter-spy, Norma brings a false mes¬ 
sage to her supposed accomplices, hoping to ward off the perils that 
beset the food-laden ship which is steaming toward the port. 

Copyright MCMXXXVIIi; by United Artists Corp., Nfew York, N. Y. 



Soldier of Fortune. Basil sells his soul and what¬ 
ever military information he can gather, hoping to 
buy peace and security with his earnings. 

Defiant. Marco, enraged at the conflict which 
threatens to deprive him of his beloved land, rallies 
the peasants to defense. 

Trapped. Hoping desperately for the aid 
up ruins, Marco and Norma seek a way out 
about them. 

off by piled- 
Jthat has toppled 

"I Can't Help loving you, even though 
you committed an offense I can never 
forgive.” Norma breathes her confes¬ 
sion of love to Marco. 

Correspondent. Eduard Grant (Reg¬ 
inald Denny), reporting the strife for a 
foreign newspaper, finds his fate inter¬ 
twined with Norma’s. 

Intrigue and Gaiety mix in the seemingly carefree cabaret where people come for 
relaxation, and operatives come for whatever information they can pick up from 
talkative citizens and soldiers. 

of the 


breathless adventure. Daringly alive with the pul<e *f today's 
tumultuous events, "Blockade" is a story they'll remember 
when a thousand other pictures have been forgotten! 

magazine advertising reaching a combined circulation of 100,00,000; 
plus coast-to-coast radio selling; plus truck poster advertisiig; plus 
newspaper ad, billboard, window and counter promotions. 

—And for your local selling, a prepared publicity, exploitation and 
newspaper ad campaign that exhausts every possibility of tile, story, 
cast and production to help you punch the picture across to y<ur town! 

The rest is up to you! Go over this pressbook carefully, pa£ by page 
—hitch your wagon to the national tie-ups—plan your exploitation, 
publicity and ad campaign—and put it across with a bang! ‘Blockade” 
is a picture that will pay you big—just how big depends ultmately on 

Here is what you will find in this pressbook: 

Introduction .Page 1 

National Tieups .Pages 2, 3, 4 

Exploitation .Pages 4, 5, 6, 7 

Sunday Feature...Pages 8, 9 

Artists’ Drawings .Page 10 

Publicity .Pages 11, 12, 13, 14, 15 

Accessories .Page 16 

Two Aginst Chaos. Marco and Norma, lovers 
thrown tgether by the fortunes of conflict, together 
face themminent destruction that surrounds them. 

ol the Decade! 

Page One 




t Oi/uctio, 

l OUT A 





Here’s your big must tie-up on "Blockade.” To step up box-office buiness, climb on the band-wagon of Wonder 
Bread’s coast-to-coast advertising campaign that’s localized to give you th: full benefit of its tremendous investment. 
In 57 big city newspapers—reaching 15,000,000 readers—full page and haf page ads in color are timed to the general 
release date of "Blockade.” Five thousand Wonder Bread trucks, covering e/ery locality, are displaying eye-arresting 
posters 4x3 feet. From the Pacific to the Atlantic, radio plugs for "Blockade” will be brought straight to millions 
of homes on the Wonder Bread program over the national hook-up of the Columbia Broadcasting System. And you 
can localize all this terrific promotion by contacting one of the Wonder Breid Bakeries (they are located in 67 key 
cities). They will arrange to wrap the outserts pictured above, around every loaf of bread sold in your territory, 
day-and-date with your showing. A total of 60,000,000 outserts have been printed in this mammoth exhibitor tie-up. 
Get in on this great Wonder Bread campaign! For information about you: nearest Wonder Bread Bakery, write to: 

Mr. Robert S. Durham 

444 Madison Avenue, New York City 



56,000,000; LOCAL TIE-OPS READY 

Montgomery-Ward, America’s famous mail order merchants with 
600 advantageously located retail stores, joins the selling auxiliary 
on "Blockade” with a Madeleine Carroll tie-up for Ward Airline 
Radios. Half and full page ads are breaking in 750 newspapers 
right when you will be playing "Blockade.” A staggering total of 
56,000,000 readers of the Montgomery-Ward catalogue will be 
reading about the picture at the same time. Montgomery-Ward’s 
retail store in your locality now has its window display material 
and is ready to give you full cooperation. Contact them at once. 

There’s big-time showmanship in getting in on their vast mer¬ 
chandising plan to sell Ward Airline Radios through the magic 
name of Madeleine Carroll. 


have thousands of dealers in every part of the coun¬ 
try and they are willing and anxious to give you 
window space with credit to Henry Fonda in 
"Blockade.” You can order this still from your ex¬ 
change or from the Exploitation Department, 
United Artists Corp., 729 Seventh Avenue. For the 
name of your local Univex dealer contact: 

Mr. Julius Josephs, Jr. 

1270 Sixth Avenue 
New York City 

Fonda's Cap Inspires 4^ 

Milady's New Headgear 

The overseas cap worn by Henry Fonda in 
"Blockade” has inspired a famous designer of 
women’s hats to create a smart new style which 
Cinema Shops will be featuring when you date 
the picture. 

Above is some of the special display material 
which will facilitate your local merchant tie-up. 
It-s smart showmanship to go after this one at 
once. For your local Cinema Shop and all other 
information, write to: 


ax: ajil 1 

67 West 44th Street 
New York City 

Page Two 

While 37,000,000 Readers See This Ad, 
Certo Dealers Welcome Theatre Tie-Ups 

Right as "Blockade” comes your way, 
Certo, the nationally advertised aid to 
jelly makers, is in the midst of a terrific 
advertising campaign built around Made¬ 
leine Carroll. Full page ads are being 
read by 15,000,000 people in McCalls, 
Better Homes, Woman’s Home Com¬ 
panion, Household, Country Gentlemen 
and Farmer’s Wife. And 22,000,000 more 
are being sold through the full page color 
ad in The American Weekly. Your local 
Certo dealer will be receptive to tying in 
this Carroll advertising with "Blockade.” 
Get his name by contacting: 

Mr. Robert S. Durham 

444 Madison Avenue 
New York City 

Above is reproduction 
of full page color ad 
in the American Weekly 

Carroll Release to Rogers Silver 

Another Exploitation Bet for You 

For the past year, Rogers Silver has built a major portion of 
its advertising campaign around Madeleine Carroll. That’s 
your cue and your opportunity to contact the local department 
store or silverware merchant handling Rogers Silver in your 
city. Arrange for a window display utilizing star stills of 
Madeleine Carroll who has Rogers Silver in her Hollywood 

This is one of the major products with which Miss Carroll’s 
advertising release has been identified. Merchants will recog¬ 
nize the sales strength of her name and your local engagement 
will benefit. 


Hud nut Cooperates 

The biggest drug store in your town doubtless has a pre¬ 
ferred location and here’s how you can turn it into an adver¬ 
tising headquarters for "Blockade.” Hudnut’s Marvelous 
Eye-Matched Makeup has tied in in a big way with the pic¬ 
ture through its thousands of dealers everywhere and led off 
with an advance build-up of interest through nationwide 

This Hudnut tie-up is an absolute essential for your big 
campaign. Millions have read their well-timed ad in The 
American Weekly. And for the local release of the picture, 
dealers have been circularized and supplied with the special 
window and counter material pictured above. 

An ad mat of 180 lines for local merchant use is also 
available. You can get the local distributor’s name by writ¬ 
ing to: 

Mr. H. L. Tuers 

113 West 18th Street 
New York City 



Hollymod Chooses 



Line up your local merchant who 
handles these two fast-selling products 
and he will be happy to give you 
every assistance with window and 
counter space. These specially posed 
Fonda stills are available to you along 
with complete tie-up information and 
dealers’ names if you write to: 

Mr. Herb Janzer 


521 Fifth Avenue 
New York City 


Use This Order Blank 

Hudnut Sales Co., Inc. 

113 West 18th St., New York City 

Please send the "BLOCKADE” picture tie-up advertising materials, 
as checked below: 

. A333b 23" x 36" display centerpiece 

. A389 Il%"xl7" counter card 

. A388 2iy 2 " x 7%" streamer 

. Newspaper tie-up advertising mat. 




FOR USE, date. 

Take This Still to Local Eveready 
Dealers and Tie-Up Is Quickly Set 

This exciting scene from the 
picture is a natural for win¬ 
dows in hardware stores, elec¬ 
trical supply shops, etc. Sell it 
to a well' located merchant in 
town with a tie-up line read¬ 
ing : "Eveready Flashlights 
Light the Way to Safety— 
'Blockade’ at the Strand, 
Lights the Way to Entertain¬ 

Page Three 

Make “Beloved, You’re Lovely’’ 
Part of Your Exploitation Plans 

That tune that everybody’s 
humming is the hit song, "Be¬ 
loved, You’re Lovely,” heard 
in "Blockade.” The radio is 
plugging it heavily . . . with 
credit to the picture every 
time. Tie in the song’s popu¬ 
larity with your own cam¬ 
paign, by getting window and 
counter displays in music 
stores. This number is pub¬ 
lished by Miller Music, Inc., 
a Robbins subsidiary, and they 
are ready to exploit it for you 
with special window hangers 
to dealers. For this material 
write to: 


1270 Sixth Avenue 
New York City 

Postal Joins in 
Your Campaign 

A window for your theatre in every Postal Telegraph office in 
town has been prearranged to help you sell the roaring excitement of 
"Blockade.” News posters are ready and your Postal manager is wait¬ 
ing for your call. 

In addition to this window space, a special color herald will be de¬ 
livered with every message picked up and delivered in your city during 
your selling campaign. 

Prices are: News poster—10 for $5.00; 25 for $7.50; 50 for $13.00. 
Heralds—$3.50 per thousand. Send your orders to 

225 West 39th Street 
New York City 

Description Stunt 
Sells Carroll 

For a brain-twister that will delight pencil and paper fans, 
get them writing one-sentence descriptions of the lovely femme 
star of your picture. The description to consist of words be¬ 
ginning with the letters making up the name "CARROLL,” 
and in the correct sequence. The words need not make a 
complete sentence. 

Here’s a sample which you can give them: 

C harming 

A ctress, 

R egal 

R epresentative 

o f 

L yrical 

L oveliness 

Circulate the contest through your newspaper, or through 
broadsides distributed through a tieup with a local store or 



Novelties Sell Your Show 



Order Them From 


225 West 39th Street 
New York City 

l>f 'V)| 

DECODING FOLDER—Novelty herald meas¬ 
uring 3I/ 2 x 11 inches accents the adventure and 
romance in "Blockade.” Folded on dotted line 
and held to the light, the code message reveals 
the title of the picture. 1 M — $2.50; 5 M — 
$2.00 per M; 10 M — $1.75 per M. 

tention-grabbing novelty is this strip inserted 
in a capsule, similar to the one that carries the 
world-shaking message from one spy to another 
in "Blockade.” Held up to mirror, the writing 
is de-coded to read "The Story of a Glamorous 
Adventuress Is the Most Important Picture of 
1938.” The capsule is to be inserted for distri¬ 
bution in the envelope shown at left. Envelope 
measures 2l/ 2 x inches. The three units of 
this novelty are delivered separate and must be 
assembled and inserted by the exhibitor. Prices: 
500—$7.50; 1 M—$12.50; 3,000—$12.00 per M. 



It fits right in with your picture title—this labyrinth puzzle 
adapted to the idea of "Run the Blockade.” Object is to start 
the ship at the indicated point and bring her safely into the 
harbor. Plant it with accompanying publicity and stills, and 
offer novelty prizes or ducats for correct solutions. 2-Col. 
Mat is available as No. 2lB—30c; Cut—50c. 

“Blockade” Banners 

Sell your show from your front, lobby 
and sidewalk with these eye-command¬ 
ing banners. A complete line of flags, 
banners, valances, standards, etc., is 
available to you on a convenient 
economy rental plan. For full infor¬ 
mation address: 


320 W. 46th St., New York, N. Y. 
1630 W. Washington Blvd., 

Los Angeles, Calif. 

1018 S. Wabash Ave., Chicago, Ill. 



Leo Carrillo 
John Halliday 


Give your showing of "Blockade” that note of distinction and class 
it deserves by flashing this dramatic colortone slide, made in strik¬ 
ing colors with vivid design. Order slide as No. 1468. Prices— 

4 x 5—Colored Positive Only—$2.00 (Set, Positive and Negative, 
$3.00); 3V2 x 4—Colored Positive Only—$1.50 (Set, Positive and 
Negative, $2.25). 


226 West 56th Street 
New York, N. Y. 

Page Four 



The title, the story, the production, the stars of ''Blockade” give plenty of scope for high, wide and hard-hitting exploitation! 
Practical contests, ballys, features, stunts and ideas are yours to take hold of and turn into ticket-selling publicity. Here, show¬ 
men, is your opportunity to break down the blockade of indifference and smash through with a town-toppling campaign on 
"Blockade”! __ 

Carroll’s “Exciting Moments” 

A Madeleine Carroll "Dangerous Moments Contest” is right in the groove for 
selling the exciting adventure of your show. Publicize it as "sponsored by Made¬ 
leine Carroll,” and build it around the crucial moments of danger that have figured 
in five of her most recent pictures, including "Blockade.” 

Plant the series of five action stills, each portraying Carroll in a perilous situation, 
a*; a day-to-day feature in your local paper. Offer prizes and guest tickets to the 
first dozen or so fans who send in the correct identification of the name of each 
picture and the leading man. Accompany your art plants with daily publicity 
stories, a sample of which is given here. Order the series of five two-column stills 
on Mat No. 15D—30c; Cut—50c. The answers, reading from top left: George 
Brent in "The Case Against Mrs. Ames”; Robert Donat in "The 39 Steps”; Henry 
Fonda in "Blockade”; Tyrone Power in "Lloyds of London”; Francis Lederer in 
"It’s All Yours.” 

Fans — Decipher Code! 

Plant this code puzzle for an intriguing newspaper feature that will 
give a direct plug to your show. Offer guest tickets for the first dozen 
or so correct translations of the code received. The code looks difficult 
at first glance, but is really very easy. It’s a puzzle that offers fun for young 
and old alike. Order the 2-Col. Mat as No. 20B—30c; Cut—50c. 

Solution: Food ship is nearing the harbor. Watch out for it and stop 
it at all costs. 


“Exciting Moments” Candid Contest 

Give the legions of candid camera fiends a chance to shine in an "Exciting 
Moments” contest based on the many critical situations in which Madeleine Carroll 
finds herself in "Blockade.” 

Get the shutter-snappers to send in their candid shots of any exciting situation 
they encounter around town. A steeplejack on his high perch; a woman caught amid 
swirling traffic while crossing the street; a fist fight or an accident; any picture con¬ 
veying excitement. 

This is the kind of contest your newspaper will eat up, for the best pictures sub¬ 
mitted are bound to be good copy for the paper. Get your editor to run them from 
day to day during the period of the contest. Tie with a camera supply house 
for prizes. 

“Hidden Word” Teaser 

Here’s a brain teaser for the fans that provides fun for alert minds and at 
the same time strongly sells your picture. Offer it as a series of one-word code 
messages, with prizes or guest tickets for the first complete sets of correct 
answers received. 

Each sentence contains a hidden word; the clue is given in parentheses. 

1. Start the car rolling down the hill. (A prominent star in "Blockade”) 

2. You only have one cuff on, Daniel. (Another well-known star in 


3. He saw his Pa in the other room. (Where the story of "Blockade” 
takes place) 

4. So you’re not going to the Romancentennial ? (What you will find in 

5. Can you lisp your name, little girl? (Norma’s profession in "Blockade”) 

6. The cover of a thermos bottle makes a handy cup. (Relationship of Basil 
to Norma) 

7. Efforts to revive him gained new hope as antidotes were administered. 
(What Marco is when the story opens) 

8. A smooth rill ran quietly through the wood. (What the picture will 
afford you) 

9. I hope a certain lady will notice me. (What Marco wanted but could 
not find) 

10. Most mothers will, on any pretext, rave lyrically about their children. 
(What Norma is doing when the story opens) 

Answers: 1. Carroll; 2. Fonda; 3. Spain; 4. Romance; 5. Spy; 6. Father; 
7. Peasant; 8. Thrill; 9. Peace; 10. Travel. 

Send Out a “Ship” Truck Bully 

For a striking truck bally, hire a platform truck and build it up in the form 
of a ship float. In accordance with what your budget will permit, your display 
can take any form from a flat compo-board cutout of a ship to a complete float 
built up around the truck platform, with cabin, mast, stacks, etc. 

In any case, you can cut oversize portholes in your ship and insert blowup 
heads of Carroll, Fonda and Carrillo looking out of the portholes. Display 
a banner reading: WILL THE FOOD SHIP GET THROUGH? See 
"BLOCKADE”—Rivoli Theatre—Now! 

Extru! Carroll Nominated for That Desert Island! 

Columbia University students, in their annual poll, recently voted Madeleine 
Carroll the "woman they would choose to be marooned with on a desert 

Cash in on this timely publicity for your picture star by arranging similar 
polls among students in local high schools or colleges. Put the question thus: 

"Do you agree with the students of Columbia University in their choice of 
Madeleine Carroll as their favorite desert island companion?” Arrange with 
your local paper to cover the story with suitable local angles. 

You might also put it in the form of an essay contest among students, asking 
them the above question and calling for brief essays explaining the reasons 
for their answers. 

Page Five 



Henry Fonda’s new triumphs on the screen make him more than ever 
the movie man of the hour. You’ll want to cash in on the strong pull 
of Fonda as one of the co-stars of the picture, by planting this fresh- 
slanted contest built around the compelling star. 

Using one of the latest newspaper puzzle slants, the contest calls for 
recognition of Fonda’s co-player in each of the set of five stills. Each 
of the girls is a well-known actress, and their features have been ob¬ 
scured just enough to make recognition neither too hard nor too easy. 

Run the series with prize offers in your co-operating newspaper. It’s 
a memory-teaser that challenges fans to try their luck. If you want to 
make it a little more difficult, ask them to give the name of each picture 
as well as of the girl. For your information in judging, the answers 
are: Joan Bennett in I Met My Love Again; Madeleine Carroll in 
Blockade; Sylvia Sidney in You Only Live Once; Janet Gaynor in The 
Farmer Takes a Wife; Bette Davis in Jezebel. 

Ask for the complete matted series as 2-Col. Mat No. 16D—30c; 

Set Special Air Programs 

You have a swell angle for radio selling in the fact that Werner Janssen, who wrote the musical score for your picture, 
including the featured song, "Beloved,” is one of the most noted of present-day American composers. 

Programs of American music are popular both with program directors and listeners. Get your local station to air a special 
program of exclusively American works by contemporary composers, including Janssen. And be sure, of course, to include 
his song from "Blockade.” 

Wood Carving Contest 

A wood-carving competition is always an attractive type of contest, to 
the grownup handy men who love to tinker with tools as well as to the 
large numbers of boys who have tool kits in their school shop classes or 
at home. 

Tie up with a local hardware dealer to offer prizes both to kids and 
grownups (in separate contest classes) who can carve the best replica of 
the wooden shepherd’s pipe used by Leo Carrillo in this picture. Publicize 
the contest as sponsored by Carrillo, and feature the shepherd still (No. 1) 
in all your publicity. 

The illustrated directions for making the instrument are available to 
you in mat form for local newspaper plant. Order 2-Col. Mat No. 22B— 
30c; Cut—50c. Detailed directions follow: 

How To Carve a Shepherd's Pipe 

Featured Player in WALTER WANGER S 



1. Take a hollow round-shaped piece of light wood 
(preferably bamboo), 1" in diameter and 12" in length. 
Saw into one end y 2 ” from the edge and halfway 
through, and remove the cut piece of wood. (Fig. I.) 

2. At a point 1" down, in the center of the half end 
which has not been sawed off, cut a notch y 8 " wide and 
i/g" long. From the end of this notch which is further¬ 
most from the end of the pipe, cut a short diagonal 
groove to the surface of the pipe. (Fig. II.) 


3. Taking a cork of diameter to fit the pipe snugly, 
cut it down to a flat surface on one side. Scoop out a 
shallow round-shaped trough in the flat side of the 
cork, at a point that will come half-way between the 
uncut end of the pipe and the open notch when the 
cork is inserted. Insert the cork so that the bottom of 
the cork is level with the top of the notch. This permits 
air to pass through the notch. (Fig. III.) 

4. Bore a small hole on the front of the pipe, about 
three-quarters of the length down from the notch. Bore 
five similar holes above it, about apart, and one 
hole in the back, slightly above the top hole. (Fig. IV.) 
These seven holes give the seven tones of the scale, 
the one in back being played by the thumb. In order 
to produce any note, cover all the holes except the one 
you wish to play. 


Put Inquiring 

Fotog to Work 

There’s a pat idea for your local Inquiring Fotog in the 
situation where Madeleine Carroll, after bitterly hating 
Henry Fonda for killing her father, eventually falls in love 
with him. Every one knows of instances where people dis¬ 
liked each other at the first few meetings, later fell in love 
and married. 

So — here’s the Inquiring Fotographer question that’s 
bound to pull interesting replies from the ladies: Did 
you ever fall in love with some one you first hated, as 
Madeleine Carroll does in 'Blockade’?” 

Spot Radio Announcements 

Here are hard-hitting half-minute and one-minute radio blurbs for broadcasting on your local 
station. Use them in connection with any radio stunt you are working on this picture, or as spot 
announcements to be made between programs: 


Out of the drama and heartbreak of today’s head¬ 
lines comes a new and breathlessly exciting screen story 
of a boy and girl condemned to hate each other, when 
all they wanted was peace and the right to love. You’ll 
see this gripping tale of romance and action, cast in a 
pattern that is daringly true to the life of these his¬ 
tory-making times, in Walter Wanger’s new picture, 
"Blockade,” opening .... at the .... Theatre. 
"Blockade” has as its co-stars Madeleine Carroll and 
Henry Fonda, and was directed by William Dieterle, 
who gave you "Pasteur” and "Zola.” Don’t miss it! 

Page Six 


Flash! The fate of thousands of women and children 
will be decided next .... when a food ship, bearing 
provisions to the people of the besieged town of Cas- 
telmare, Spain, will attempt to run a rigid blockade. 
Will the ship get through, and save the lives of the 
starving inhabitants for whom it holds the last hope 
of salvation? Or will she be overtaken by the enemy 
and sent to the bottom of the sea? You will learn the 
answer when you see Walter Wanger’s motion picture, 
"Blockade,” which opens .... at the .... Theatre. 
"Blockade,” a stirring drama of youthful romance and 

exciting adventure against a background of modern 
world-shaking events, tells the story of two young 
people caught in the turmoil of a momentous struggle, 
who strive desperately to find the peace and love they 
long for. Thrilling in its romantic love story, daringly 
realistic in its action, you will find it an unforgettable 
experience. "Blockade” brings you in starring roles the 
lovely Madeleine Carroll who delighted you in "The 
Prisoner of Zenda,” and Henry Fonda, the compelling 
star of "Jezebel.” It was directed by William Dieterle, 
who gave you "Pasteur” and "Emil Zola.” Don’t fail 
to see "Blockade”—and you’ll agree that it’s the most 
exciting picture of 1938! 





The Most Exciting Picture Of 1938! 

SENSATIONAL BARGAINS OF 1938 ... Shown on this Page! 

Use this dramatic masthead to round up the localmerchants for a smash show-selling page 
in the local paper! There are plenty of businessmen in your town who will be glad to hitch 
their advertising to a promotion such as this. Shoiv the masthead to the ad manager of the 
paper; he’ll go to town with you to bring in the advertisers. Order direct from Exploitation 
Dept., United Artists, New York. Price of 8-Col. Mat — 60c. 

Comedy Quiz for Harassed Papas 

A sure-fire stunt for laughs and attention is suggested by the amusing still (No. 64) showing Fonda and 
Carrillo taking care of a baby. Run a gag Quiz Contest for men on the subject, "What would you do if you 
were left alone to care for a baby?” 

Plant it in your co-operating newspaper as a one-shot contest, running the list of questions given below and 
offering prizes or ducats for the best sets of answers. Try to get a baby shop, or a furniture store featuring 
in high chairs, bassinettes, etc., to come in with some cash prize offers in return for publicity. 



(How good are you at taking care of the baby when the 
womenfolks are away? Below are several vital problems 
in baby-tending, with somewhat unorthodox solutions. 
Write your own solution to each problem. Prizes for the 
funniest sets of solutions.) 

1 . If the baby starts to cry: (a) Pin him up on the 

clothesline; (b) Tap him gently but determinedly on the 
head with a baseball bat; (c) .? 

2. If he loses his rattle: (a) Amuse him by swinging 

on the chandelier; (b) Buy him a bazooka; (c) .? 

3. If he refuses his bottle: (a) Take him out for a 

brisk walk to stimulate his appetite; (b) Offer him a Tom 
Collins; (c) .? 

4. If he starts to chew on his toes: (a) Send out for 

a hamburger; (b) Read him a lecture on vegetarianism; 
(c) .? 

5. If he falls out of his crib: (a) Help him to his feet 

and brush him off; (b) Put him in touch with a good 
accident lawyer; (c) .? 

6. If he keeps kicking off his blankets (a) Keep him 

warm by sitting on him; (b) Use a little mucilage and 
your imagination; (c) .? 

7. If he gets bored with you and goes to sleep: 

(a) Send out a hurry call for Elsa Maxwell; (b) Ask Dale 
Carnegie what’s wrong with your personality; (c) .? 

8. If he suddenly starts uttering real words (such as 

"da,” "ga,” or "wah,” (a) Phone all your relatives to rush 
over and listen; (b) Arrange for newsreel coverage before 
it’s too late; (c) .? 

If your showing of "Blockade” comes around 
Father’s Day (June 19), the Fonda-Carrillo baby still 
will furnish the basis for an eye-catching window dis¬ 
play for the occasion. You can adapt the appeal of 
the two stars with this cute bambino to a selling 
message for almost any product. Still No. 64 — 10c. 

You’ll want to take advantage of the dramatic art that’s available to you in the poster 

paper, to put a sock display on your marquee that will sell the drama and adventure which 

this spectacular picture offers. Your theatre front is your most effective show window foi 
your wares. Make it punch across the unsurpassed entertainment elements that your picture 

Illustrated at the left is a front that strongly sells the drama and romance, the exciting 
adventure; and it’s composed entirely of material from the poster paper. The art on the 
marquee is taken from the 24-sheet; the side posters are from the 1-sheet and the 3-sheet. 

Set up your marquee display good and big. To further add excitement to it, you might 

use colored scrim and Hasher lights. Use your lobby space for dramatic still layouts. 

Sell Excitement on 
Your Theatre Front 

Run a Baby 


-4'* “Five Minutes to 
Live” Contest 


Baby photos carry a sock human-interest appeal that few people can resist. The shots of the baby refugee in "Blockade” 
give you a springboard for a "Most Appealing Baby” photo contest. 

Start the fans taking pictures of their babies or other people’s, say up to the age of five, in appealing poses or situations. You 
can either run the contest before your opening, through the medium of your newspaper or by having them send competing 
photos in to the theatre; or run it during your engagement of "Blockade” by making attendance at the show a requisite to 
entry in the contest. Get a jury including child health experts, prominent mothers or woman’s feature writers to decide on the 
awards. For prizes you should be able to tie up with a local camera store. 


It’s a standby, but one that’s particularly appropriate to this story. There’s a scene in the picture in which Fonda and Carroll 
are alone together in a building which is being bombed to ruins. They clutch each other, expecting to be killed momentarily, 
wondering what to do in their last minutes on earth. 

There’s the setting for your letter contest to which all comers are eligible. The theme: "What would you do if you had only 
five minutes left to live?” It’s a topic that everybody thinks about from time to time and has formed ideas about. Limit the 
answers to 150 words in length, and award a few ducats or a modest cash prize for the best answers. 

Plant the Photo-Serial 

Dramatically exciting, pictorially attractive, the series 
of six eight-column strips telling the story of "Block¬ 
ade” in pictures and text makes a strong selling plant 
A for your show. Set this feature with your local paper. 
Complete set of mats, $1.50. Order from EXPLOITA¬ 
Ave., New York. 

Teletype Sells Timeliness 

If the Postal or Western Union manager in your town 
is a live wire, see if you can get him to put a teletype 
U machine in your lobby. Such a machine knocking out 
catchlines on your picture, on telegraph blanks, will pro¬ 
vide a swell plug for the cooperating wire company as 
well as for your show. 

Page Seven 

Are those feminine thrill 
hunters born to adven¬ 
ture? Or do they have a 
it thrust upon them? 

Hollywood comes to bat in age- 
old dispute with striking ex¬ 
it a mple of a woman who leads 
% jjjfc. dangerous life through 
™ no choice of her own 

Women, resolutely elbowing 
their way into fields once con¬ 
sidered the exclusive preserve 
of the theoretically stronger 
sex, have never neglected the 
field of adventure. Swashbuck¬ 
ling ladies such x as Molly 

have left her life of cultured 
leisure if she had not happened 
to meet and marry the world’s 
greatest flyer. 

And now Hollywood, never 
reluctant to settle mankind’s 
knottiest problems, leaps into 
the “why girls leave home” dis¬ 
cussion with an impressive ar¬ 
gument on the side of those who 
contend that women adventur¬ 
ers are really hearth-and-home 
lovers at heart. The argument 
is carried by no less persuasive 
an exponent than the beauteous 
Madeleine Carroll, who, as a 
peace-loving girl inadvertently 
embroiled in the current Span¬ 
ish Civil War, finds herself in¬ 
volved in the most hair-raising 
situations at the repeated risk 
of her life. And all the while 
she takes an active part in the 
conflict, she wishes she were 
well out of it, safe somewhere 
across the waters where peace 
is at least a not too remote pos¬ 

Mme. Chiang Kai-Shek, Chi¬ 
nese gentlewoman, was born 
to a life of quiet luxury but 
took an active part in history¬ 
making events. 

Pitcher, Annie Oakley, Calamity 
Jane have enlivened the pages 
of American history from its 
earliest chapters. And our own 
generation, with its Amelia 
Earharts, its Osa Johnsons, its 
Gertrude Ederles, boasts a nu¬ 
merous and impressive bevy of 
lady adventurers, explorers, 
warriors, soldiers of fortune. 

What is there in the mental 
makeup of womankind that 
causes her, ever and anon, to 
kick over the traces that fetter 
her to kitchen, fireside or hum¬ 
drum office and to leap, khaki- 
clad, into airplane, battlefield, 
or unexplored jungle? The psy¬ 
chologists, those modern sooth¬ 
sayers whose crystal ball is the 
human subconscious, are ready 
with an answer. In fact, they 
are ready with two answers. 

One school holds that the 
ladadventurers get that way 
from a deep-lying ne&'JH) prove 
that they are just as g>aod, just 
as able, just as fearless as men. 
As proof they point to the late 
Amelia Earhart, undoubtedly 
one of the most dauntless 

: * ■ , 

laying the part of a secret operative in "Blockade,” furnishes a 
of a peace-loving girl embroiled in situations of greatest peril 
through circumstances beyond her control. 

wn the “do-and-dare r school and 

my history holds no record of any 
by unfair dealings even when she 
gi- sat proudly and conspicuously 

of on the top of the ladder of suc¬ 

Whether she determined to lead 
an untrammelled existence for 
this reason or some hidden ones, 

the fact remains that Annie 

proved that she had as stout a 
heart and as steady a nerve as 
any good two-gun man, and her 
fame was made much of by the 
wild and woolly Westerners. 

Turning the spotlight on 
more modern times, one can¬ 
not overlook the exciting ex¬ 
ploits of Gertrude =Ederle’s ca- 
jtmt. reer. Here is a woman who was 
"W consumed from birth with the 
ambition to do big things and 
K to stay deliberately away from 
A the arm-chair way of life. Ger- 
Wk trude, the girl who gallantly 
Hp swam the English Channel in 
|H| the summer of 1928, not only 

was not one to make much of a 

her feats, often telling friends: J JaBBprit "Jfw? 

“Whether they know it or not, ^ J? i M&M i 

fliers love flying because of the ^ $ >4* J- ' WmMztk 

aesthetic beauty of flight Itself.” IfllfWiiM i, ' Ilf J? 

In June 18, 1928, Miss Ear- 
hart had become the first woman ||H ^HR!P> 
to fly the Atlantic. The adven- |1 m v ^ 

ture launched her career in 91 WHHH 

aviation and in the months that 

followed she set up a flock of H9 |[||M^ 9 hB| ■*|S ■ 

flying records, among which 
might be noted that she was the 

first woman to fly solo across ■ W&W 

the Atlantic, the first to fly an 

autogyro, the first woman to 

make a transcontinental non- 

stop flight and the first woman 

to fly between Hawaii and Cali- Mm .J 

fornia. ^ J ap? 

It was neither wande ' ▼T ^ 

however, nor the lure of'._ ~*ju- 

la? applause which took little g ^ ; . Ljflll lll lllp 

Madame Curie out of the kitchen ' 4 

and into the scientific labora- ^9H9|||f|^K W ^ J|p 

tory for a life which would j? WiJIwiZ-- 

tend the. frontiers of scientific I mM 

knowledge and swell the rec- vHk, % |hH| 1 * 

ord of human accomplishment. 

Madame Curie might truthfully | 

be called an adventurer of the j 

mind—a woman who never 
swerved from her purpose and 
her consuming interest in dis- 

covering the secrets of radium, in imminent danger of capture, 

It is hardly conceivable that any Molly took his place and worked _ ' 

woman except a truly extraordi- the gun against the enemy. Greatest of the lady adventur¬ 

nary one would have found the Among present-day women of ers was Amelia Earhart who, 
monumental patience and the action and danger, no one _ , . . 

undying devotion to a cause would ever have dreamed that aIter man y thrilling aviation 

which she dreamed would allevi- little Osa Leighty, an obscure exploits, disappeared on a Pa- 

a ^~ ia , a measure some of the young singer who had never . ft , - 

sufferings of mankind. been more than thirty miles clhc ho P- What strange force 

And now we turn to those from home until she met Martin impelled her to risk her life? 

other women adventurers who Johnson, would turn out to be 

might be called the inadvertent the most famous big - game ter of a family of wealth and 

ones—those who led a sheltered huntress of her day. Marrying culture, educated for a social 

life and evidently not destined 

SlPl^l^' *" 4 * ^ H •#:, f,,r exciting exploits. Yet the 

V*' little girl who had never been 

H Lindbergh, the towering airman 
*■**■ T \ ^ '-+■*-i* - * f H and the greatest flyer of niod- 

ern times, must surely take her 

| place in any list of immortal 

|fr / !< ,.j-aMw>fea9H^Hi^BH feminine adventurers. Certainly 

g,JaK^. •„ if environment and education 

L are taken into account, there 

-iHHH was never any indication that 
\ ■ y h » ; PH9HI young Anne would some day 

Wim sJ \ P r<)Ve to the world that she had 

IPi: » - iMMM liBBS an earnest desire for genuine 

! aHIH achievement and a rich sense of 
drama. She herself cannot ex- 
9 h| plain the impelling force which 
J?' urgec ^ ^ er to l earn to fly, to be- 

Jzm Y . fwH come her husband’s radio oper- 

W f w r y UHI ator, to accompany him on his 

I Mgm liBHS most daring expeditions. 

* ^1* A Mrs. Lindbergh, incidentally, 

tirnsim k l||g C k was the first woman to receive 

f j: th e Hubbard Gold Medal of the 

W$Mm i J 1 \ ^B|j||| National Geographical Society 

-C:v:: in 1934 for her work as co-pilot 

$ Wmm§ - fill i wm&mml . and radio operator on this flight 

lllllllf -‘W ; Which covered 40,000 miles and 

Calamity Jane, two-gun wom¬ 
an of the west, sought adven¬ 
ture from her earliest days. 
Portrait is from an old tintype. 

At any rate, this theme is the 
framework of the recently com¬ 
pleted Walter Wanger picture, 
“Blockade.” Miss Carroll, as 
the heroine, has Henry Fonda 
as her leading msi{>. The film 
mirrors the present civil strife 
in Spain—without taking sides. 
Miss Carroll portrays a girl 
who is unaware tihat her father 
is spying for both sides and she 
is innocently plunged into the 

j Oakley. Note the remarkable 

* resemblance to another daunt- 
[ less lady... Anne Lindbergh. 

* having cherished suppressed de- 

I sires for the simple and shel¬ 
tered life. Whether she was a 
deliberate adventuress in the 
sense that she wanted to rival 
the prowess of contemporary 
males is difficult to determine. 
It is sufficiently clear, however, 

;i that she fearlessly adopted the 
l male codes of the period she 
lived in and dedicated her life 
to saddle, pistol and rifle. 

As a young girl Calamity 
was of medium height, strongly 
and beautifully made, with dark 
brown hair and eyes. Her brav¬ 
ery, her deadly skill in shoot¬ 
ing, her generosity and her 
sportsmanship make a fascinat¬ 
ing saga of excitement and 
color even for those who have 
made much of the unsavory de¬ 
tails of her private life and the 
shoddy gossip attached thereto. 

It is said that she was mar¬ 
ried twelve times and that most 
of her husbands died with their 
boots on. She had one daughter 
who was educated in an East¬ 
ern convent far from the no¬ 
toriety of the mother. When 
Calamity Jane was only 20, she 
enjoyed the reputation as a 
first-rank mule skinner; a few 
years later she shared with 
Wild Bill Hickok the limelight 
of the West at its woolliest. 

All men—even the barroom, 
tobacco-chewing variety — ad¬ 
mired Calamity, drank with her 
and swore at her. But none 
ever forgot that she was only a 
split second slower in going into 
action with a Colt than the fast¬ 
est he-man and therefore not 
to be trifled with. Everyone 
from the marshals down ack¬ 
nowledged that underneath her 
tough exterior she was a 
staunch friend, a real sport 
and a square shooter. Here, 

| certainly, was no shrinking vio- 
|? let plucked from the dooryard 
and tossed into the world of 
action against her will. 

Hardly less amazing and spec¬ 
tacular was the career of Annie 
Oakley, the world’s most fa¬ 
mous “straight shooter.” Annie, 
whose poverty-stricken begin¬ 
nings and life of domestic slav¬ 
ery as a farm-hand would have 
squelched the ordinary woman, 
emerged a shining example of 

Few women look less inclined 
toward the "lady adventurer” 
type than Miss Carroll in 
real life. 

Annie Oakley, legendary femme gun-toter of frontier days, 
was a real life character. This picturesque portrait of her 
was popular during her heyday. 

women in all history, who pro- fracas, using her native cour- 
claimed repeatedly that it was age for death-dealing purposes, 
the duty of women to challenge But, psychologists will ask, 
and combat the supremacy of are women really like that? 
men in the field of arduous Would a woman devoted to the 
achievement. pursuits of peace and a quiet 

The opposing camp contends home permit herself to get 
that the feminine derring-doers mixed up in anything so hectic 
are adventurous against their as a full-dress foreign war? 
own deep-seated wishes — that And, being in it, wouldn’t she 
they are drawn into a life of try to find her way back to 
excitement through extraneous tranquility in short order? Well, 
circumstances and go on pur- let us look at some of the 
suing it despite a secret yearn- women in real life who have 
ing to get back to the tranquil been involved in stormy doings, 
confines of the home they de- and see whether they did it of 
serted. They cite, in support, their own choice, 
the example of an equally fa- Among the strong-arm ladies 
mous aviatrix, Anne Morrow of the past, few are more pic- 
Lindbergh, who never would turesque and colorful than Mar- 

ture, “Blockade,” Miss Carroll 
plays one of those fearless 
women whose fearlessness, like 
that of many real-life heroines, 
is not inborn but is thrust upon 
her. The film, which is being 
released through United Ar¬ 
tists, was directed by William 
Dieterle from a screenplay by 
the practised hand of John 
Howard Lawson. Henry Fonda 
is co-starred with Miss Carroll 
a s a young Spanish peasant- 
warrior, and in the supporting 
cast are featured Leo Carrillo, 
John Halliday, Reginald Denny 
and Katherine De Mille. 

In many scenes from Walter Wanger’s new adventure- 
romance, "Blockade,” Madeleine Carroll skirts the thin 
edge of destruction while longing for a life of peace and quiet. 

to displaying admirable mettle, existence until some turn of 
she was gay and light-hearted events changed the course of 
about it. Gertrude was a natu- their lives. Here, indeed, are 
ral-born adventurer. ladies who never dreamed that 

Also belonging in this cate- they would some day be lured 
gory of ladies who sought ac- out of comfortable homes and 
tion from some “obscure inner conventionally patterned lives to 
necessity” is that dare-devil undertake thrilling deeds and 
aviatrix, Amelia Earhart, who to discover in their make-up 
was determined to vindicate streaks of bravery and daring, 
womankind by thrilling the One of the first to come to mind 
world with deeds of explora- is Molly Pitcher, the American 
tory adventure which have heroine of the Revolutionary 
rarely been equalled by men. War. Unlike most pretty wives, 
Miss Earhart was quietly and Molly didn’t concentrate on her 
courageously dedicated to the household affairs the* while her 
proposition that women should husband John Mayes went to 
win their place in the annals of war to face death and destruc- 
worldly achievement, no matter tion. She bravely—albeit sor- 
what the hazards. Her last ad- rowfully—closed her little cot- 
venture undertaken with so tage and accompanied her artil- 
much verve and fearlessness at- lerist-husband right into the 
tests easily to the fact that midst of the fray. And in the 
Amelia had few peers when she Battle of Monmouth, when Mayes 
went up in the air. And yet, she was shot find his field gun was 

Full of action, femme interest and drama, this full-page Sunday story has everything it takes to make an exciting newspaper feature. Plant 
it in your local weekend magazine section for a strong box office boost for your show. Order the complete mat from Exploitation Dept., 

United Artists, 729 Seventh Ave., New York. Price, $1.20. 

Plant This Sock 

Newspaper Art 

Caricaturist Herschfeld gives bis impression of Madeleine Carroll and Henry Fonda in his 
own inimitable manner. Order this striking caricature on 2-Col. Mat No. 23B — 30c (Cut — 
30c); or 3-Col. Mat No. 17C—43c (Cut—73c). 

We don't have to convince you of the advan¬ 
tage of newspaper art sketches as a box- 
office aid in selling your show. They're an 
important item in your publicity arsenal, and 
are welcomed by newspapers all over the 
country for their interest and art quality. 
Here are drawings by four well-known ar¬ 
tists that will sell your picture through the 
feature columns of your local press. It's your 
job to offer them to your editor and see that 
they get a good break! 





WITH Ronald colman 

in "the prisoner 








The dramatically exciting performance 


Larry Sobel contributes an interesting cartoon feature on Madeleine 
Carroll's career, with direct-selling copy. Order this attractive 
drawing as 2-Col. Mat No. 24B — 30c (Cut — 30c); 3-Col. Mat No. 
ISC — 43c (Cut 73c). 

Heads of Carroll, Fonda and Carrillo are pictured in dramatic 
composition by artist Sedlow. The vigor and excitement of your 
picture are effectively suggested by this compelling sketch. Order 
on 2-Col. Mat No. 23B—30c (Cut—30c); 3-Col. Mat No. 19C—43c 


Here’s an appealing portrait 
of Henry Fonda as the male 
lead in "Blockade,” drawn 
by artist Sloan, whose 
sketches have been appear¬ 
ing in newspapers through¬ 
out the country. Available 
in one and two column 
sizes. One-Col. Mat No. 27A 
—13c (Cut—23c); 2-Col. 
Mat No. 26B—30c (Cut— 

Page Ten 


Madeleine Carroll, 
Henry Fonda Star 
In Romantic Drama 

(General Advance Story) 

The most dramatic situa¬ 
tion of the present day—the 
Spanish civil war—forms the 
background of the tempestu¬ 
ous love story which is 
told in “Blockade,” Walter 
Wanger’s thrilling romantic 

drama which stars Madeleine Car- 
roll and Henry Fonda at the .... 
Theatre on ... . 

This is the romance of a man 
and a girl drawn into the conflict 
almost against their will—lovers 
who were at the same time bitter 

The story opens with the arrival 
of Norma Basil (Madeleine Car- 
roll) in peaceful Spain, where she 
has come to join her father. She 
meets Marco (Henry Fonda), a 
peaceful, home-loving young farm¬ 
er, and the pair fall in love. 

Norma discovers that her father 
and his life-long associate, Andre, 
have been engaged in fomenting 
war, hoping to profit from future 
activities as spies, and that even¬ 
ing the sound of the first guns of 
the civil war rumbles over the 

Marco joins the army and, hav¬ 
ing killed a spy, learns that the 
man was Norma’s father. He is 
obliged to arrest her as an accom¬ 

Thrilling Climax 

Norma is immediately released 
by Andre and the treacherous 
General Vallejo, engaged in betray¬ 
ing their comrades to the enemy, 
and is forced to become their aide 
in spy work. 

Commissioned to deliver a mes¬ 
sage to confederates at Castel- 
mare, assigned to bring about the 
destruction of a food ship attempt¬ 
ing to run the blockade and bring 
aid to the stricken town, she again 
encounters Marco, now fully 
aware of her activities. 

But after witnessing the suffer¬ 
ing of the starving townspeople, 
Norma suffers a tardy revulsion 
of feeling, and desperately tries 
to right the wrong she has done. 

In a dangerous and highly dra¬ 
matic situation, she and Marco 
combine forces and soon find 
themselves imprisoned by war-mad 
soldiers bent on taking the lives 
of both. The climax is a riot of 
exciting action. 

“Blockade,” though it employs 
the war only as a background and 
favors neither side in the conflict, 
furnishes a highly interesting and 
remarkably accurate picture of 
Spain’s civil strife. Produced on 
a lavish scale, its many elaborate 
settings are outstanding examples 
of Hollywood’s uncanny skill in 
achieving realism in locale and 

Realism in Settings 

One setting, the scene of much 
thrilling action, shows the entire 
waterfront of a Spanish town, with 
its sea wall fronting on the Medi¬ 
terranean and a welter of build¬ 
ings crowding almost to the water’s 

Airplane raids, fierce battles in 
rural areas, the flight of refugees 
—all are shown in a manner that 
clearly brings to the audience an 
understanding of a condition that 
has disrupted the life of an entire 
nation. Without being propaganda 
in any sense, the picture neverthe¬ 
less demonstrates the complete fu¬ 
tility of war as a means of solving 
the problems of the world. 

This unusual picture was di¬ 
rected by William Dieterle, whose 
recent “Life of Emile Zola” was 
adjudged by vote of the Motion 
Picture Academy of Arts and 
Sciences the greatest motion pic¬ 
ture of 1937. In addition to Leo 
Carrillo, the cast supporting Miss 
Carroll and Fonda in “Blockade” 
includes John Halliday, Reginald 
Denny, Vladimir Sokoloff, Robert 
Warwick, Katherine DeMille and 
William Davidson. The original 
story by John Howard Lawson 
was adapted by the author, with 
additional dialogue by James M. 
Cain. The production is released 
through United Artists. 








Leo Carrillo John Halliday 


Directed by 


Released through United Artists 


Symphonic Musical Score Composed and Conducted by Werner Janssen 
Lyrics by Ann Ronell 

Cinematography Rudolph Mate 

Art Direction Alexander Toluboif 

Costume Design.Ali Hubert 

Dialogue Direction..Peter Godfrey 

Editorial Supervision .Otho Lovering 

Film Editors Dorothy Spencer. Walter Reynolds 

Still Photography Robert Coburn, Donald Biddle Keyes 

Assistant Director Charles Ken- 

Special Effects James Basevi, Russell Lawson 

Production Manager Dan Keefe 

Sound Engineer Paul Neal 

Miss Carroll's Wardrobe by Irene. 

Miss Carroll's hats by John Frederics. 

Time—The Present. Locale—Spain. 

NOTE—Care has been taken to prevent any costume of the production 
from being accurately that of either side in the Spanish civil war. The 
story does not attempt to favor any cause in the present conflict. 




Luis.Leo Carrillo 

Andre.John Halliday 

Edward Grant Reginald Denny 

Norma's father.Vladimir Sokoloff 

General Vallejo Robert Warwick 

Commandant.William Davidson 

Major del Rio Carlos de Valdez 

Magician. Peter Godfrey 

Peasant girl Katherine De Mille 

Fortune teller Lupita Tovar 

Beppo Nick Thompson 

Pietro Fred Kohler 

Troubador George Byron 

Peasants, children, sailors, soldiers, dancers. 


Madeleine Carroll's hopes of establishing a home in Spain are cut short when, 
arriving in the country, she finds her father and an associate helping foment a 
civil war. Henry Fonda, whom the girl has met and fallen in love with, becomes 
a soldier when war breaks out and, after killing her father in a pistol duel, fol¬ 
lows her every movement, suspecting her of being a spy. How the strength of 
love and the girl's courage carry her through tensely dramatic war days and 
finally enable her to serve the cause of humanity, makes for a thrilling and 
impressive surprise climax. 


(Not for Publication) 

Norma Basil (Madeleine Carroll) speeds into a peaceful little Spanish town, 
where she has journeyed to meet her father, and drives her car into a ditch. 

She is rescued by two peasants, Marco (Henry Fonda) and Luis (Leo Carrillo). 

The simple Marco and the sophisticated Norma are immediately attracted to 
each other. He takes her to the Inn at Castelmare and they part reluctantly. 

Norma's father, Basil (Vladimir Sokoloff), and his associate, Andre Galllnet 
(John Halliday), have been impatiently awaiting her arrival so they may leave 
for Granada next day. Their espionage work, of which Norma knows nothing, 
has been successfully concluded in Castelmare. 

Next day, the car carrying Norma, Basil and Andre to Granada is stopped by 
officials. The whole countryside is in a turmoil. War is in the air. Peasants are 
mobilizing. No one can get through. Marco and Luis must fight for the land 
they love. 

Marco is made a lieutenant. He traps and shoots Basil as a spy, unaware that 
he is Norma's father, and is compelled to arrest her as an accomplice. 

An air raid interrupts Norma's military court trial. Marco takes her to a cellar 
for safety. They are trapped by an explosion. Luis rescues them. Norma es¬ 
capes, but is rearrested and brought to military headquarters. General Vallejo, 
the commander, questions her, tells her that Andre Gallinet will assist her in 
getting a military pass to Castelmare, so she can leave Spain. 

Andre tells her he loves her and asks her to stay and work with him, offering 
her money, adventure and his protection. 

Embittered by the recollection of her father's death, Norma consents. Her first 
mission is to carry an important code letter to Castelmare that will keep the 
provinces cut off from the outside world and shut off any possibility of the army 
getting badly needed food and supplies. 

Castelmare is enshrouded in gloom. People are starving. There is a vague 
rumor of a “mystery ship" bringing food and ammunition. 

Norma gets her message through to Pietro, an enemy spy, who, as a result, 
leaves to direct a submarine attack on the food ship as it enters the harbor. 

Remorseful, Norma confesses to Marco, telling him she can still save the ship 
with his help. Afraid to trust her, Marco and Luis attempt to save the boat 

Norma contacts Pietro and tells him his orders have been changed and he is 
not to destroy the ship. Pietro transmits the new orders to the waiting submarine. 
Soldiers, led by Marco, overpower him and his men. Realizing Norma has be¬ 
trayed them, Pietro attempts to shoot her, but Marco fires first and wounds him. 

At dawn, a ship enters the harbor. A moment later, it is torpedoed and sinks. 

Norma confesses to Vallejo and discovers even he is a member oi Andre's 
vicious spy ring. Marco calls on Vallejo and tells his superior that the torpedoed 
ship was an empty hull—a ghost ship arranged for by Luis and his men—that 
the actual food ship is now safely docking. 

Vallejo rushes to Andre with the news. Andre contacts one of his men and 
begins tapping out a code message. Norma shoots him before he can finish. 

Marco takes her to safety. Realizing they may soon face a firing squad, they 
confess their love. 

In the midst of the outside festivity, celebrating the arrival of the foodship, 
Norma and Marco hear soldiers pounding on the bolted door. They expect to be 
shot. The door is opened and they face the Commandant of the army, who has 
been informed by Luis of Vallejo's treacherous duplicity. 

The Commandant congratulates Marco and offers him a leave of absence. But 
the lovers know that without peace there will be no happiness for them—so they 
pledge themselves to fight for peace! 


ENEMIES AND LOVERS. Henry Fonda and Madeleine Carroll in a 
scene from “Blockade,” Walter Wanger’s stirring romantic drama of the 
Spanish civil war, which comes to the .... Theatre on ... . 

3B—Two Col. Scene (Mat .30; Cut .50) 

“Blockade, ” Timeliest Film , 
Co-Stars Carroll and Fonda 

William Dieterle Directs Wanger’s Thrilling 
Romantic Drama 

(General Advance Story) 

Perhaps the timeliest of the season’s motion pictures, and 
certainly the one presenting the most tensely dramatic action, 
is “Blockade,” Walter Wanger’s production which comes to 
the .... Theatre on . . . ., with Madeleine Carroll and Henry 
Fonda in the starring roles. 

The back¬ 
ground of this 
stirring photo- 
play is the 
Spanish civil 
war, though 
the central 
theme of the 
story is the 
romance of 
Miss Carroll 
and Fonda, 
both caught in 
the seething 
maelstrom of 
the conflict. The events of the 
story lose none of their exciting 
quality through the fact that the 
production preserves a strictly 
neutral attitude and does not iden¬ 
tify any character as a member of 
one faction or the other. 

Many imposing settings were 
erected for the picture, including 
one embracing the entire water¬ 
front of the mythical city of 
Castelmare, with a welter of pic¬ 
turesque buildings crowding al¬ 
most to the sea wall facing the 

Another important setting was 
erected on the bank of the Los 
Angeles River, at most seasons 
a tiny rivulet in a dry wash, but 
the flood conditions resulting from 
heavy rains caused the river to 
become a raging torrent, overflow¬ 
ing its banks and completely 
wrecking the set after it had been 
used between showers for several 
days. Confronted with this minor 
catastrophe, technical departments, 
working all night, constructed 
within a sound stage at the studio 
an exact replica of the original set 
—even to the river—and here the 
remaining scenes in this location 
were filmed. 

The story of “Blockade” opens 
with Norma (Madeleine Carroll) 
arriving in Spain to discover her 
father and an associate have been 

active in helping to foment a civil 
war. War breaks out and Marco 
(Henry Fonda), a farmer whom 
the girl has met and fallen in 
love with, becomes a soldier, kills 
Norma’s father as a spy and is 
obliged to arrest her as a suspect. 

Released through a traitorous 
alliance between her father’s 
former associate and a Spanish 
general, she is forced to become 
their aide in espionage work and 
sent to Castelmare as the bearer of 
a message to spies intent upon the 
destruction of a ship laden with 
food for the relief of the blockaded 
city. The trusted men are engaged 
in secretly selling their services to 
the other side. 

Rights Wrong 

The plot is discovered by Marco 
as Norma, with a sudden revulsion 
of feeling over the plight of the 
starving townspeople, attempts to 
rectify the wrong she has done. 

After a series of dangerous ad¬ 
ventures, the pair confess their 
love when they find themselves fac¬ 
ing death at the hands of a group 
of enraged soldiers. An unex¬ 
pected happening in the high com¬ 
mand brings the story to a thrill¬ 
ing climax. 

“Blockade” was directed by 
William Dieterle, who gained fame 
when the Motion Picture Academy 
of Arts and Sciences acclaimed 
his most recent picture, “The Life 
of Emile Zola,” as the greatest 
production of 1937. 

The exceptional cast supporting 
Miss Carroll and Fonda is headed 
by Leo Carrillo and also includes 
John Halliday, Reginald Denny, 
Vladimir Sokoloff, Robert Warwick 
and Katharine DeMille. “Blockade” 
is an original screen story by John 
Howard Lawson. The production 
is released through United Artists. 

Page Eleven 

William Dieterle 

14A—With Denny 
(Mat .15; Cut .25) 

Advance Personality and Miscellaneous Features 
On Stirring Romantic Drama “BLOCKADE” 


Madeleine Carroll in Real Life 

HENRY FONDA AND LEO CARRILLO as buddies in Spain’s civil war, 
which forms the background of “Blockade,” the romantic drama which 
co-stars Fonda with Madeleine Carroll at the .... Theatre on . . • . 
5B—Two Col. Scene (Mat .30; Cut .50) 

Fake Tears and Soft Music 
A Thing of the Movie Past 

(Advance Feature) 

The day of the glycerine movie tear is gone forever. 

There was a time when a beautiful Hollywood star hurried 
from her luncheon to the set, had a makeup man apply 
glycerine to her eyes with a brush or small atomizer and was 

Resembles Film Roles She Plays 

Lovely Star Is Truly Sophisticated 
Woman of Unusual Culture 

(Advance Feature) 

Madeleine Carroll, perhaps more than any other star in 
Hollywood, is in actual life a counterpart of her screen roles. 

Truly sophisticated and a woman of the world, Miss Carroll 
nevertheless regards life and her profession through the eyes 
of a brilliant woman steeped in an atmosphere of culture and 
unusual education. In her early years she was under the in¬ 
struction of private tutors, later to graduate from the Univer¬ 

sity of Birmingham, England, 
with a B A. degree and the ability 
to embark at once on a short but 
purposeful apprenticeship as a 
school teacher. She had already 
determined to become an actress, 
but found herself under the neces¬ 
sity of earning enough money to 
finance the beginning of her 

The path toward fame was not 
an easy one, but her ambition, de¬ 
termination and complete sanity 
eventually brought Miss Carroll 
outstanding success on both the 
English stage and screen, as well 
as in motion pictures made in 
France and Germany. 

The actress first attracted at¬ 
tention in the United States by 
her work in “I Was a Spy,” and 
shortly afterward made her debut 
in Hollywood as the most beauti¬ 
ful blonde contributed by English 
theatricals. Later she was placed 
under long-term contract by Walter 
Wanger, and reaches the high point 
in her career as co-star with 
Henry Fonda in Wanger’s “Block¬ 
ade,” which comes to the .... 
Theatre on ... . This timely 
screenplay, a romantic drama told 

against the background of the 
Spanish civil war, was directed by 
William Dieterle, acclaimed as the 
director of “The Life of Emile 
Zola,” the greatest picture of 1937. 

“I feel that my role in ‘Blockade,’ ” 
says Miss Carroll, “has more drama 
and true meaning than any other 
part I have ever played. It shows 
the tragic position in which war 
places a woman when she is forced 
to become an actual participant in 
the intrigues which accompany it. 
A man, galvanized into action by 
danger, injustice and his love of 
country, can grasp a gun and be¬ 
gin to fight, but, with no physical 
outlet, a woman’s suffering must be 
almost entirely mental. 

“Many times I have traveled in 
Spain, and thus I have a deep 
feeling for the plight of this war- 
torn nation, which I formerly 
knew so well as a sunny country 
filled with charm and lightheart¬ 
edness. My interest is intensified 
by the fact that I have a home 
there which I purchased shortly 
before the beginning of the war, 
and which I have never been able 


9A—One Col. Star Head 
(Mat .15; Cut .25) 

to occupy. Three years ago I 
realized the dream which I shared 
with so many girls throughout' the 
world, and became the owner of 
‘a castle in Spain.’ It is an old 
feudal estate in the province of 
Catalonia in which I hoped to 
spend my vacations, but only the 
future can tell whether or not it 
will eventually be destroyed.” 

ready for a tearful scene. 

But today all that is changed. 
Witness the scene that occurred 
on the set at United Artists stu¬ 
dios where William Dieterle was 
directing Madeleine Carroll and 
Henry Fonda in “Blockade,” 
Walter Wanger’s romantic drama 
set against a background of the 
Spanish civil war. 

Dieterle, who directed “The 
Story of Louis Pasteur” and “The 
Life of Emile Zola,” is a stickler 
for detail, for naturalness and real 
emotion in pictures; and since 
patience is one of his greatest 
virtues, he makes and remakes a 
scene until he feels it is completely 

Demands Real Tears 

In these particular scenes, it was 
important to establish the hero¬ 
ine’s innocence in the eyes of her 
sweetheart, and Dieterle recorded 
them in huge closeups that mag¬ 
nify Miss Carroll’s beautiful fea¬ 
tures more than a hundred times. 

“Such big closeups must have 
absolute sincerity,” demanded 
Dieterle. “You must work on your 
emotions until you actually cry. 
You not only must convince your 
lover with the expression in your 
eyes, but, more important than 
that, you must convince the mil¬ 
lions who will see the picture.” 

Sound pictures prohibit the use 
of off-stage music—the old studio 
standby to produce tears. Besides, 
this was a glorious day and it was 
Miss Carroll’s birthday. In a word, 
she felt like anything but tears. 
But once the lights were estab¬ 
lished and the sound of pounding 
hammers on a nearby set had 
stopped, Mr. Dieterle and Dialogue 
Director Peter Godfrey quietly 
talked the star into the mood of 
the scene. 

Miss Carroll Weeps 

The set became deathly quiet. 
Suddenly Dieterle’s white gloved 
hand touched the sound engineer’s 
arm and the recording camera be¬ 
gan to grind. Off stage Miss Car- 
roll’s eyes blinked and her lids 
trembled as they closed. With a 
quiet whisper Dieterle ordered her 
through a door and into the close- 
up with Fonda. 

Her head a scant six inches from 
Fonda’s, she confessed to being a 
spy, but assured him she could 
prevent any harm resulting from 
her acts if given a chance. Fonda’s 
patriotic duty demanded his re¬ 
fusal of the request, but his heart 
dictated otherwise. As tears fairly 
streamed from Miss Carroll’s eyes, 
Fonda’s eyes also glistened with 
tears he tried hard’ to control. 

Fearful lest a sudden check of 
the action would take Miss Carroll 
out of the mood, Dieterle had her 
register the closeup action four 
times without a pause. 


THE CONFLICT OF THEIR LOVE AND THEIR ENMITY is fought against a background of the greater conflict of the 
Spanish civil war by Henry Fonda and Madeleine Carroll in “Blockade,” Walter Wanger’s powerful romantic drama, 
which comes to the .... Theatre on ... . Charles Walters, the famous New York artist, presents his impression of the 

stars of this thrilling and timely film. 

ID—Four Column Drawing (Mat .60; Cut 1.00) 

Page Twelve 

“BLOCKADE” Boasts Colorful Personalities in 


ROMANCE AGAINST A BACKGROUND of stirring conflict is enacted 
by Henry Fonda and Madeleine Carroll in “Blockade,” Walter Wanger’s 
romantic drama of war-torn Spain, which comes to the .... Theatre 
on ... . 

4B—Two Col. Scene (Mat .30; Cut .50) 

Hatred of War Makes Dieter le 
Ideal Director of “Blockade ” 

{Advance Feature) 

William Dieterle hates war and everything connected with 
it. He prefers musicians, scientists, nurses, doctors, writers 
and painters as the heroes of the pictures he directs, and his 
greatest successes have been stories with such heroes — “The 
Life of Louis Pasteur,” “The White Angel,” “Another Dawn” 
and “The Life of Emile Zola,” which last was acclaimed the 
best film of 1937. _ 

Yet when Walter Wanger 
decided to make “Blockade,” his 
romantic drama set against a back¬ 
ground of war torn Spain, which 
co-stars Madeleine Carroll and 
Henry Fonda at the .... Theatre 

on.he chose Dieterle to 

direct it. For, although the civil 
strife in contemporary Spain pro¬ 
vides merely the background of the 
story and the plot is told without 
taking sides, it is war that emerges 
as the real villain of the picture. 
And Wanger felt that Dieterle’s 
hatred of war made him the ideal 
man to direct a film whose villain 
was war. 

Dieterle was born in Central 
Europe, the ninth and last child 
of very poor parents. 

He became an actor, served an 
apprenticeship under Max Rein¬ 
hardt and finally was starred by 
him in Berlin. Between starring 
engagements he also directed. 

He came to Hollywood to act in 
and direct foreign versions of pic¬ 
tures. He did such a good job that 
he was soon put on English-speak¬ 
ing productions. 

He co-directed “A Midsummer 
Night’s Dream” with his former 
teacher, Reinhardt, and, in addi¬ 
tion to those already named, has 
to his credit such films as “The 
Making of O’Malley,” “Satan Met 
a Lady,” “Dr. Socrates,” “The 
Firebird,” “Madame DuBarry,” 
“Fog Over Frisco,” “Fashions of 
1934,” “Scarlet Dawn,” “The 
Crash,” “The Jewel Robbery,” 
“Her Majesty, Love” and “The 
Last Flight.” All of his pictures 
have been noted for their sincerity 
and finesse. 

Dieterle is a great friend of 
Krishnamurti, celebrated Indian 
philosopher and religious leader, 
and is deeply interested in astrol¬ 
ogy. He always starts his pictures 
by the stars, sometimes making 
his first shot in the middle of the 
night because a horoscope reading 
has indicated that is the auspi¬ 
cious moment for launching a big 
undertaking. He always wears a 
white carnation in his buttonhole 
the first day of any new picture. 

He has a rambling home atop 
one of Hollywood’s hills and a li¬ 
brary stacked to the ceiling with 
books—all of which he has read. 
He admits he knows absolutely 
nothing about business and his af¬ 

fairs are handled by his wife, the 
former Charlotte Hagenbruch, who 
was a famous actress in Europe. 
She is regarded as one of the 
shrewdest business women in 

Dieterle is Hollywood’s biggest 
director—stands 6 feet 4 inches. 
He has dark hair and deep blue 
eyes. He directs a picture with the 
quiet, almost pleading gestures of 
an orchestral conductor and helps 
his actors to better performances 
by never, losing his temper or in¬ 
dulging in a temperamental out¬ 
burst. He always wears a sweater 
and white gloves while directing. 


7A—One Col. Scene 
(Mat .15; Cut .25) 

“Building Own Stars 
Only Success For 
Pr oducer”—W anger 

(Advance Feature) 

One of Hollywood’s foremost in¬ 
dependent producers, W alter 
Wanger owes much of his success 
to his uncanny ability to discover 
and develop new faces and new 
talents for pictures. 

Besides Wanger is now reaping 
a just reward for his fortitude in 
giving a second opportunity to 
screen players who suffered through 
mis-casting and were about to give 
up their careers when he interested 
himself in them. 

“There is no formula for moving 
picture success,” says the pro¬ 
ducer whose romantic drama of 
war torn Spain, “Blockade,” stars 
Madeleine Carroll and Henry 
Fonda at the .... Theatre on 

.“and I have always worked 

on the theory, rather the very firm 
belief, that the only success a pro¬ 
ducer actually enjoys is that which 
he personally creates for himself 
by picking his own people and de¬ 
veloping them in pictures selected 
with utmost care for their par- 


Madeleine Carroll 

GORGEOUS BLONDE MADELEINE CARROLL faced privation, discour¬ 
agement and even hunger to achieve her heart’s desire—success as an 
actress . . . Born in West Bromwich, near Birmingham, England, the 
future star proved a precocious child . . . Her professor father insisted 
that she follow a teaching career, but Madeleine had 
other ideas . . . Graduating from Birmingham Uni¬ 
versity with a B.A. degree, she took a position as 
teacher in a girls’ seminary, but eventually severed 
home ties and set out in earnest to find a place in 
the theatre . . . After a discouraging period, in the 
course of which she lived on a few cents a day, she 
landed a small role on tour at $15 a week . . . 
There was another long, dull stretch ahead before 
her first break came, when Seymour Hicks engaged 
her for his touring company . . . While she was re¬ 
hearsing for her first London appearance, she made 
a screen test and won the leading role in a film 
called “Guns of Loos” . . . She soared to fame on 
both screen and stage . . . She first attracted atten¬ 
tion in the United States by her performance in “I 
Was a Spy” and shortly afterward made her debut 
in Hollywood and divided her time between England 
and America . . . She is currently under contract to 
Walter Wanger and will he seen starring opposite 
Henry Fonda in Wanger’s “Blockade,” which comes 
to the .... Theatre on ... . The film was directed by William Dieterle, 
who directed “The Life of Emile Zola,” and is released through United 
Artists . . . Miss Carroll is 5 feet 5 inches tall, weighs 122 pounds, has 
blue eyes, dark lashes and brows and golden hair . . . Swimming and 
walking are her favorite forms of exercise . . . 

Madeleine Carroll 

11A —With Sokoloff 
(Mat .15; Cut .25) 

Henry Fonda 

ticular advancement. 

Studied Type Shortage 

“Selfish pride has ruined many a 
career that might have been bril¬ 
liant if a producer had allowed 
his contract players to go outside 
for roles that suited them better 
than some he might have forced 
them to play. Experience has 
taught me that an actor or actress 
needs consistently good parts to be¬ 
come a star and that frequently 
it is better business psychology to 
remain idle a while than to rush 
into just any and every picture 
that seems to have an appeal. 

“On the other hand, screen stars, 
like advertisers, must profit by 
the accumulative effect a succes¬ 
sion of good parts in good pictures 
creates. There is no set number 
of screen appearances required to 
establish a good player as a star 
today, but it is important that 
every outstanding performance be 
followed by another as close to its 
equal as possible.” 

Wanger says that his success in 
developing screen stars of the first 
magnitude has come from studying 
the shortage of certain distinct 
types on the screen, selecting 
talented candidates with extreme 
care and then gambling all the way 
on their public appeal when given 
fitting opportunities to act. 

Brought Carroll Back 

“One illustration of this thought 
is Madeleine Carroll, who stars 
opposite Henry Fonda in my lat¬ 
est United Artists release, ‘Block¬ 
ade,’ ” Wanger points out. “Miss 
Carroll had been in Hollywood! be¬ 
fore I placed her under contract, 
but hadn’t remained long enough 
to find her proper place. Knowing 
she was unhappy about what she 
found here, but assured that she 
was a cultured and beautiful 
woman and possessed splendid dic¬ 
tion and well above the average 
amount of acting talent, I went to 
England and persuaded her to give 
Hollywood another chance. 

“Returning, I found that I 
couldn’t possibly keep her busy 
enough to develop properly if I 
confined her screen appearances to 
just those pictures I personally 
produced, so I arranged loan-outs 
to other studios. After rejecting a 
score of offers, we selected one ex¬ 
tremely dramatic part. We ob¬ 
tained something different as a 
follow-up picture and then some¬ 
thing in a lighter vein, but always 
parts that presented Miss Carroll 
exactly as the woman I knew her 
to be and as I felt certain the 
public wanted her to remain. The 
careful choice of Miss Carroll’s 
screen roles during the past two 
years has proved its value, and 
today she is one of our leading 
stars and one of the most genu¬ 
inely admired players Hollywood 
has ever presented to the world 
theatre audiences.” 

Other players whose careers 
Wanger has helped guide are 
Fonda, Miss Carroll’s co-star in 
“Blockade,” Charles Boyer, Sylvia 
Sidney, Louise Platt, the young 
stage actress who made an auspi¬ 
cious screen debut in “I Met My 
Love Again,” Marla Shelton and 
Tim Holt. 

HE WANTED TO BE A NEWSPAPERMAN, but Henry Fonda couldn’t 
make the editors of the Omaha dailies he approached see things his way 
. . . Born in Grand Island, Nebraska, the actor, who is starring opposite 
Madeleine Carroll in Walter Wanger’s “Blockade” at the .... Theatre on 
. . . worked his way through the University of 
Minnesota to study journalism ... A chance visit to 
the Omaha Community Playhouse cast him under the 
spell of the theatre, however . . . After three years, 
he struck out for Broadway . . . The best Broadway 
could offer, however, was a job as general under¬ 
study with the Theater Guild . . . Also played extra 
roles ... A lean period followed . . . Then he won 
the role of the tutor in “The Swan” . . . Fate sat in 
the audience on opening night in the person of June 
Walker, wife of the star of the play . . . Fonda won 
the lead opposite her in “The Farmer Takes a 
Wife” and proved an overnight sensation . . . Wan¬ 
ger signed him and loaned him to another company 
to skyrocket to screen fame in a film version of 
“The Farmer” . . . On the home lot, he made “The 
Trail of the Lonesome Pine,” “The Moon’s Our 
Home,” “You Only Live Once,” “I Met My Love 
Again” and “Blockade” . . . The last was directed by 
William (“Zola”) Dieterle for release through 
United Artists . . . Fonda has a score of hobbies, 
chief of which is his candid camera ... He stands 6 feet 1, weighs 170 
pounds and has thick black hair and blue eyes . . . 

Henry Fonda 

12 A - With Holliday 

(Mat .15; Cut .25) 

Leo Carrillo 

LEO CARRILLO’S ANCESTORS once owned practically all of California 
and the Mexican state of Baja (lower) California . . . The Latin actor, 
who is featured in Walter Wanger’s “Blockade,” starring Madeleine Car- 
roll and Henry Fonda at the .... Theatre on . . . ., has a strong civic 
consciousness . . . Has been master-of-ceremonies at 
2,500 banquets, ridden at the head of 3,000 parades 
and judged 1,800 contests . . . Entertains thousands 
of guests annually at barbecues on his 2,000 acre 
estate . . . Accepts only important screen roles which 
fit his particular talents . . . Started earning his liv¬ 
ing as a railway engineering apprentice at $30 a 
month . . . Became a San Francisco newspaper car¬ 
toonist, mastered dialects as a hobby and grew fa¬ 
mous as a raconteur . . . Was a vaudeville headliner 
for several years . . . Rose to stardom on the Broad¬ 
way stage in “Mr. Antonio,” “Lombardi, Ltd.” and 
other successes . . . Refused picture roles until sound 
was perfected . . . Has travelled all over the world 
and knows most of the great and near-great in every 
walk of life . . . Born in Los Angeles and christened 
in the century-old church that still stands in the 
shadow of skyscrapers ... A great-grandfather, 
Carlos Antonio Carrillo, ruled Spanish California as 
first provisional governor ... Is writing a romantic 
history of California based on the annals of his fam¬ 
ily .. . Rated as one of the world’s best horsemen, plays polo, hunts big 
game, pilots his own plane and is the owner of a trim yacht . . . 

John Halliday 

was the scene of suave John Halliday’s first efforts 
a thespian . . . The Brooklyn-born actor with the 
Continental manner, who comes to the .... Theatre 
i .... in “Blockade,” Walter Wanger’s romantic 
drama of war-torn Spain, starring Madeleine Carroll 
and Henry Fonda, left his parents in Scotland when 
he was a young man and headed for Goldfield . . . 

Struck it rich . . . Lost his fortune and became a 
member of a theatrical stock company formed in 
the frontier community . . . Joined Nat Goodwin’s 
company in San Francisco, and from that point his 
rise was rapid . . . Went to New York and for seven 
years appeared continuously on Broadway in such 
long-run hits as “When We Were Twenty-one,” “The 
Whip” and “The Circle” . . . Summoned to Holly¬ 
wood with the advent of talking pictures and ap¬ 
peared in many important productions . . . His more 
recent films include “The Witness Chair,” “Brazen,” 

“Three Cheers for Love,” “Hollywood Boulevard” 

and “Arsene Lupin Returns” . . . “Blockade,” his latest film, was directed 
by William Dieterle for release through United Artists . . . 

John Halliday 

Page Thirteen 

Current Personality and Miscellaneous Features 
And Brief Biographies of the Supporting Players 

“Have a Hobby” Urges Fonda Research Experts Carrillo One of Hollywood’s 
Who Has a Score of Them ^iimVinaccuracy Most Colorful Personalities 

Candid Camera Chief 
Interest of Popular 
Young Star 

(Current Feature) 

“Every man should have a hob¬ 
by,” says Henry Fonda — and he 
practices what he preaches. 

Probably no man in the Holly¬ 
wood film colony is more intensely 
interested in a variety of avoca¬ 
tions than this engaging screen 
star who is currently appearing- 
opposite Madeleine Carroll in 
“Blockade,” Walter Wanger’s ro¬ 
mantic drama of war-torn Spain, 
at the .... Theatre. Fonda fol¬ 
lows widely differing diversions 
with an enthusiasm that is earnest 
and ardent. 

“What do I like to do?” mused 
the star, in answer to a question 
put to him on the set at United 
Artists studio. “Well, what don’t 
I like to do? Perhaps the hobby 
which is at fever heat just at the 
moment is that of miniature pho¬ 
tography, in which field I realize 
that I am far from being alone. 

A Candid Cameraman 

“But I derive the fullest enjoy¬ 
ment from my activities as a can¬ 
did cameraman by developing, 
printing and enlarging my own 
films in a dark room fitted up at 
my home. I have kept a film 
record of my baby daughter from 
the day of her birth, in fact since 
she was six hours old. 

“Another hobby which intrigues 
me very much is the construction 
of model airplanes, fashioning 
minutely exact replicas of real 
ships. If this pastime has accom¬ 
plished nothing else, it has vastly 
increased my popularity with the 
children of the neighborhood, to 
whom I have passed on the models 
when I have completed them. The 
boys on our street think I’m great. 
That’s something. 

Bow and Arrow Fan 

“The sport of fishing interests 
me greatly, and I am no less en¬ 
thusiastic about tennis, handball 
and horseback riding. Another 
hobby is books, and I like nothing 
better than a few quiet hours in 
my library—nothing, perhaps, ex¬ 
cept an evening listening to my 
collection of fine recorded music. 

“I have spent considerable time 
practicing archery, and hope soon 
to make a trip to Mexico with 
some of the boys from the studio 
to hunt wild animals with bow and 

“Whatever you do, have at least 
one hobby to occupy your mind. 
Interest in the varied aspects of 
life makes one live longer — and 
enjoy life while it is being lived.” 

Reginald Denny 

REGINALD DENNY, who is cur¬ 
rently appearing in “Blockade,” 
Walter Wanger’s romantic drama 
of war-torn Spain starring Made¬ 
leine Carroll and Henry Fonda at 
was one of the 
most popular 
stars of the si¬ 
lent picture era 
. . . Born in 
England of 
parents who 
were both the¬ 
atrical stars 
... As a child 
appeared on 
the stage with 
them through¬ 
out the British 
Isles ... As a 
young man, 
was featured in 
plays in vari¬ 
ous European 
countries . . . 
Later became 
popular in drama and musical 
comedy in the United States . . . 
Made his film debut in 1919 and 
quickly became one of the screen’s 
leading stars, a position which he 
maintained for several years . . . 
A member of the Royal Flying 
Corps during the World War and 
long an aviation enthusiast, he 
eventually organized a company 
and embarked on the commercial 
production of miniature airplane 
models . . . They are now distrib¬ 
uted all over the world . . . Divides 
his lime between his film work and 
his business . . . His latest film, 
“Blockade,” was directed by Wil¬ 
liam Dieterle of “Zola” fame for 
release through United Artists. 

Page Fourteen 


8A — One-Col. Star Head 
(Mat .15; Cut .25) 

Even Floods Fail 
To Upset Shooting 
Schedule of Film 

(Current Feature) 

Old Man Weather, perennial vil¬ 
lain of any Hollywood motion pic¬ 
ture studio with location trips on 
its production schedule during the 
winter months, is no longer the 
whip-cracking menace he used to 
be. Modern efficiency methods have 
made climatic vagaries an almost 
negligible quality in interfering 
with the well-oiled machinery of 
major studios when outdoor scenes 
are needed. 

In the hit-and-miss days, loca¬ 
tion work was, at best, a gamble. 
Companies planning a few weeks, 
or a few days, of picture-making 
at a site 40 miles from Hollywood, 
moved en masse to the location, set 
up living accommodations for the 
entire troupe—and! if it rained or 
was cloudy when sunshine was 
necessary, everybody remained idle 
while producers tore their hair and 
money was forcibly wasted. 

Now They’re Wary 

Today, studios are wary about 
sending units on location treks 
during the months when the 
weather may turn “unusual” any 
day. Work outside the studio 
usually is scheduled on a day to 
day basis, with interior “cover” 
sets held in readiness to obviate 
the loss of even an hour's work if 
a day dawns cloudy when sunshine 
is imperative. 

As a matter of fact, even the re¬ 
cent California floods proved a 
blessing in disguise to producer 
Walter Wanger. As a direct re¬ 
sult of the high waters which 
raged for a week, his latest mo¬ 
tion picture, “Blockade,” in which 
Madeleine Carroll and Henry Fon¬ 
da are currently co-starring at the 
.... Theatre, achieved the unique 
distinction of having its “retakes” 
filmed under vastly better condi¬ 
tions than the original scenes. 

A few sequences early in the ac¬ 
tion; of this romantic drama of 
war-torn Spain, had already been 
filmed in settings erected beside the 
Los Angeles River. Director Wil¬ 
liam Dieterle was congratulating 
himself on the fact that produc¬ 
tion was well under way. 

Then came the heavy rains 
throughout Southern California, 
and the river, normally a tiny 
rivulet, became a raging torrent, 
changing the contour of its banks 
and completely destroying the ex¬ 
pensive “sets.” The company im¬ 
mediately transferred its activities 
to the United Artists studio where 
two weeks were spent in filming in¬ 
terior scenes. Meanwhile the flood 
conditions had abated, and studio 
technical departments busied them¬ 
selves with the erection of new 
settings at a different location. 

When the company finally re¬ 
turned to the scenes beside the 
river, the heavy rainfall had 
caused the entire landscape to put 
on a coat of green grass, ideally 
suiting the simulation of the pas¬ 
toral beauty of rural Spain and 
scenes already made were re-photo¬ 
graphed at the new location. 

Every Detail of “Blockade” 
Had to Be Wrong 

(Current Feature) 

Hollywood’s mania for accuracy 
is well-known. 

Consequently, when a film pro¬ 
ducer engages a staff of research 
experts for the purpose of insur¬ 
ing absolute inaccuracy, that’s 

The producer is Walter Wanger 
and the film “Blockade,” his ro¬ 
mantic drama of war-torn Spain, 
in which Madeleine Carroll and 
Henry Fonda are currently co- 
starring at the .... Theatre. 

No less research was required 
than for the usual picture laid in 
a foreign country, but in the pres¬ 
ent instance the research was di¬ 
rected toward finding out the 
proper detail—and then avoiding 

The reason for this unusual 
procedure was that the film main¬ 
tains an entirely neutral attitude 
regarding the civil war now in 
progress, and consequently no de¬ 
tail of uniform, equipment or lo¬ 
cality could be permitted to iden¬ 
tify screen characters as members 
of either faction in the conflict. 

The man charged with respon¬ 
sibility for this thoroughgoing in¬ 
correctness was Ali Hubert, Euro¬ 
pean court painter, creator of 
many outstanding portraits and 
landscapes and an international 
traveler of wide experience. 

A Tough Assignment 

The mythical town of Castel- 
mare, in which much of the action 
takes place, had to resemble all 
Spanish towns in general, but no 
single Spanish town in particular. 

The rolling hills and meadows of 
Southern California provided the 
right sort of terrain for “Castel- 
mare,” and the rest was up to the 
landscapers and set-dressers. Pho¬ 
tographs, paintings, drawings and 
eye-witness memories of Spain 
were called into use, and plans 
drawn up. From these, carpenters, 
gardeners and other artisans and 
laborers knocked together the 

The uniforms presented a similar 
problem. Neither side in the con¬ 
flict could have a uniform typical 
of that of the actual opposing 
forces. And both must have the 
recognizable characteristics of 
Spanish costumes. It was finally 
decided to combine the less con¬ 
spicuous elements of both uni¬ 
forms, with the exclusion, of 
course, of all betraying insignias. 

“Blockade” was directed by Wil¬ 
liam Dieterle, who won the 1937 
Academy Award for “The Life of 
Emile Zola.” Supporting Made¬ 
leine Carroll and Henry Fonda is 
an imposing cast headed by Leo 
Carrillo and including John Halli- 
day, Reginald Denny, Vladimir 
Sokoloff and Robert Warwick. The 
production is released through 
United Artists. 


10A — One-Col. Star Head 
(Mat .15; Cut .25) 

Robert Warwick 

ROBERT WARWICK, who plays 
an important role in Walter 
Wanger’s “Blockade,” starring 
Madeleine Carroll and Henry Fonda 
at the .... Theatre on . . . ., came 
to the screen a 
full - fledged 
star 25 years 
ago by virtue 
of his career 
as a Broadway 
stage favorite 
. . . Born in 
California, he 
went to New 
York as a 
young man . . . 
Appeared with 
Sir Henry Irv¬ 
ing, Richard 
Mansfield and 
many other 
famous stars 
of the past 
generation . . . 
Even while he 
was a reigning star of the silent 
picture era, he continued to appear 
in occasional plays . . . Has always 
divided his time between the two 
media . . . cultured, well-read and 
an authority on Shakespeare . . . 
Recent films include “Anna Karen¬ 
ina,” “Mary of Scotland,” “Romeo 
and Juliet,” “International Spy,” 
“Can This Be Dixie,” “American 
Legion” and the current “Block¬ 
ade,” which was directed by Wil¬ 
liam Dieterle of “Zola” fame for 
release through United Artists. 

His Family Once Owned 
Nearly All of 

(Current Feature) 

In filmdom’s melting pot of col¬ 
orful personalities, Leo Carrillo is 
in many ways the most colorful of 
them all. 

By profession an actor, but by 
avocation a twentieth century don 
who keeps alive the traditions of 
the old Spanish California his dis¬ 
tinguished family once helped rule, 
Carrillo is as interesting off the 
screen as he is on. 

Years of stage fame and world 
travel behind him, and comfortably 
endowed with the world’s goods, 
Carrillo turned to the screen a few 
years ago to keep from being idle 
and to realize his ambition to set¬ 
tle down in his beloved California. 
With film honors heaped on him, 
Carrillo no longer accepts roles 
unless he gets a personal satisfac¬ 
tion out of portraying them. 

Occasionally one comes along to 
lure him into the whirligig of the 
Hollywood studios from his spa¬ 
cious estate, where he enjoys life 
in the grand but comfortable man¬ 
ner of his ancestors and lives in a 
rambling house that is a replica of 
the hacienda in which he was born. 

Ancestors Made History 

Such a role was that of Luis in 
“Blockade,” Walter Wanger’s ro¬ 
mantic drama of war-torn Spain 
in which Carrillo is currently ap¬ 
pearing in’ support of Madeleine 
Carroll and Henry Fonda at the 
.... Theatre. 

Carrillo is descended from Span¬ 
ish dons and Italian navigators 
who made history in western 
America. His great-grandfather, 
Carlos Antonio Carrillo, was the 
first provisional governor of Cali¬ 
fornia, and another great-grand¬ 
father was Juan Bandini, an 
Italian admiral who settled in San 
Diego a century ago and was 
granted the territory where Tia 
Juana and Agua Caliente now 
stand. At one time the Carrillos 
and the families with whom they 
intermarried owned nearly all of 
California between Monterey and 
the Mexican border, and if his 
family had held onto the land they 
once owned, he would be one of 
the world’s richest men today. 

Vladimir Sokoloff 

furnished the early training of 
Vladimir Sokoloff, the popular Rus¬ 
sian actor who supports Madeleine 
Carroll and Henry Fonda in Walter 
which comes to 
the .... Thea¬ 
tre on ... . 

Born in Mos¬ 
cow in 1889 
. . . Spent 11 
years in the 
Art Theatre of 
his native city 
. . . Afterward 
starred for 
Max Reinhardt 
in Berlin in 
“ M i d s u in mer 


“ D a n t o n ’ s 
Death,” and 
other plays . . . 

Continued his association with this 
world-famous stage director until 
1932 . . . Made his first motion 
picture in 1926 . . . During the 
next 10 years made several films 
in Berlin and Paris . . . Also di¬ 
rected pictures in the French capi¬ 
tal .. . Since arriving in Hollywood, 
he has made “Conquest,” “To¬ 
night’s Our Night,” “The Life of 
Emile Zola,” “The Amazing Dr. 
Clitterhouse” and the current 
“Blockade,” directed by William 
Dieterle, of “Zola” fame, for re¬ 
lease through United Artists. 


MADELEINE CARROLL is given an assignment that almost changes the 
fate of a nation in “Blockade,” Walter Wanger’s thrilling romantic 
drama of the Spanish civil war currently co-starring her with Henry 
Fonda at the .... Theatre. Suave John Halliday is seen with her here. 
6B—Two-Col. Scene (Mat .30; Cut .50) 

Robert Warwick 

13A—with Carrillo 
(Mat .15; Cut .25) 



11 A—with Carroll 
(Mat .15 1 Cut .25) 


Current Publicity Stories Muintuin Public Interest 
In Seuson’s Most Powerful Dramu “BLOCKADE” 



Carroll and Fonda 
Score as Stars of 
Wanger’s ‘Blockade’ 

Romantic Drama Set 
In Modern Day 

(Prepared Review) 

The stirring events of the civil 
war which is now raging in Spain 
form the background of the ro¬ 
mance which is enacted by 
Madeleine Carroll and Henry 
Fonda in “Blockade,” Walter 
Wanger’s timely and thrilling 
drama which brought the .... 
Theatre audience to its feet ap¬ 
plauding when it unreeled upon its 
screen last night. 

The latest directorial effort of 
William Dieterle, whose “The Life 
of Emile Zola” was adjudged the 
greatest motion picture of 1937 by 
the Motion Picture Academy of 
Arts and Sciences, “Blockade” 
maintains a strictly neutral atti¬ 
tude and concentrates its dramatic 
situations in the lives of a few 
people, thus humanizing the con¬ 
flict so that those outside the war 
area can appreciate the condition 
which has disrupted the life of an 
entire nation. 

“Blockade” tells the story of 
Norma and Marco (Miss Carroll 
and Fonda), a beautiful, sophisti¬ 
cated girl and a handsome, simple 
young farmer, who meet in sunny, 
peaceful Spain and fall in love. 

War Breaks Out 

Norma has come to join her 
father, Basil, in the hope of settl¬ 
ing down in this peaceful land. 
She finds that, unknown to her, he 
and his life-long associate, the 
suave Andre Gallinet, have been 
engaged in fomenting war, hoping 
to profit from future activities as 

War bursts like a bomb over the 
serene countryside. Marco and his 
friend Luis (Leo Carrillo), drop 
their ploughs and take up guns to 
defend the land they love. Marco 
kills Norma’s father as a spy and 
arrests her as his accomplice. 

Her father’s associate, Andre, 
and the treacherous Vallejo, both 
of whom are engaged in betraying 
their comrades to the enemy, effect 
Norma’s release and compel her to 
join them in their espionage ac¬ 

Her first commission is to de¬ 
liver a message to confederates at 
Castelmare assigned to torpedo a 
food ship attempting to run the 
blockade and bring aid to the 
stricken town. 

The sight of the starving women 
and children tears at Norma’s 
heart, however, and in a desperate 
effort to right the wrong she has 
done, she combines forces with 

After a series of highly dramatic 
events, the pair find themselves the 
prisoners of a crowd of blood¬ 
thirsty, war-crazed soldiers. 

Dramatic Ending 

Believing they have but a few 
hours to live, they confess their 
love. Then an unexpected happen¬ 
ing in the high command turns the 
tide and brings about an ending 
that is as unexpected as it is 

Madeleine Carroll has never 
looked lovelier nor given as splen¬ 
did a performance, and Henry 
Fonda does the top work of his 
career. Others who are outstand¬ 
ing are Leo Carrillo, John Halli- 
day as Andre; Reginald Denny as 
a newspaper correspondent who 
befriends Norma; Vladimir Sokol- 
off as Norma’s father; and Robert 
Warwick as the scheming General 

Produced on a lavish scale, and 
distinguished by an uncanny real¬ 
ism in its settings and details, 
“Blockade” is a feather in the 
caps of Producer Wanger, Director 
William Dieterle and of every one 
concerned with its making. 

An original story by John 
Howard Lawson, it was adapted to 
the screen by the author, with ad¬ 
ditional dialogue supplied by James 
M. Cain. The production is re¬ 
leased through United Artists. 

“Blockade” must be seen by 
every man, woman and child in 
America, not only as a document 
on the futility of war, but as one 
of the most stirring and thrilling 
Ipieces of entertainment the screen 
has produced. 



Celebrating her birthday between 
the most tense scenes of Walter 
Wanger’s “Blockade” at United 
Artists studios, Madeleine Carroll 
was presented with a huge cake by 
the production staff when her cus¬ 
tomary four o’clock tea was served. 

As another birthday surprise, 
Miss Carroll received a telephone 
call from London from her hus¬ 
band, Captain Philip Astley. 

“Blockade,” which co-stars Miss 
Carroll with Henry Fonda, comes to 
the .... Theatre on ... . 

Genealogisis put their stamp of 
approval on the choice of Henry 
Fonda to play a Latin — the first 
foreign characterization in his 
screen career—in Walter Wanger’s 
“Blockade,” the romantic drama of 
ivar-torn Spain which co-stars him 
ivith Madeleine Carroll at the .... 
Theatre on . , . . 

Tracers of their family tree re¬ 
ported that the Fondas were origin¬ 
ally from the Republic of Genoa, 
Italy, whence comes the name, the 
Fonda valley in the Apennine 

“Blockade” was directed by 
William Dieterle for release 
through United Artists. 

Director William Dieterle is 
heartily in favor of the adoption of 
Esperanto or some other universal 
language through which members 

of different races might communi¬ 
cate with each other. 

Dieterle recently finished direct¬ 
ing Madeleine Carroll and Henry 
Fonda in “Blockade,” Walter 
Wanger’s stirring romantic drama 
of war-torn Spain, which conies to 
the .... Theatre on ... , and 
of the 300 extras at work in the 
picture, very few could understand 
English. All of his instruction, 
therefore, had to be relayed 
through Miss Tina Minard, the in¬ 
terpreter engaged for the picture. 

“Though the interpreter fully 
understands my directions,” ex¬ 
plained Dieterle, “it is natural that 
their translation to another 
language often results in the loss 
of some particular nicety of mean¬ 
ing, and the result is the dif¬ 
ference between a perfect scene and 
one which only approaches perfec¬ 

“Blockade” is released through 
United Artists. 

Madeleine Carroll had to engage 
a second secretary to answer the 
thousands of letters which came to 
her dressing room at United Artists 
studios after she was marooned for 
three days in her Malibu Beach 
home by the California flood which 
took more than 100 lives. 

Among the cablegrams which 
came to the star, who was engaged 
in Walter Wanger’s “Blockade” at 
the time, was one from President 

Manuel Quezon of the Philippines, 
who heard of her dangerous plight 
on his short wave radio set. Another 
cable came from Alaska and still 
another from an admiring film fan 
in Ecuador. 

“Blockade,” which is currently 
unreeling at the .... Theatre, co- 
stars Miss Carroll opposite Henry 
Fonda. The production is released 
through United Artists. 

Madeleine Carroll has realized an 
ambition which she shared with 
millions of other girls throughout 
the world. She actually owns “a 
castle in Spain.” 

Now the same civil war which 
has prevented her occupying the 
ancient dwelling forms the back¬ 
ground of “Blockade,” Walter 
Wanger’s romantic drama in which 
she is currently starring with Henry 
Fonda at the .... Theatre. 

Miss Carroll purchased the castle 
shortly before the outbreak of the 
war, intending to spend her vaca¬ 
tions amid the pastoral beauty of 
the province of Catalonia, in which 
it is located. Before she could take 
possession, however, savage fighting 
made the entire country unsafe for 

“My castle in Spain is still a 
dream of the future,” says Miss 
Carroll, “but I am devoutly hoping 
that it will be spared by the war¬ 
ring factions. I still cherish the 
hope that my next long holiday 
may be spent there, in one of the 
most beautiful countries of the Old 


MADELEINE CARROLL, regarded by international artists as screen’s most beautiful star, shares stellar honors 
with Henry Fonda in Walter Wanger’s powerful drama of war-torn Spain, “Blockade,” which is currently 
unreeling on the screen of the .... Theatre. 

2C — Three-Col. Star Head (Mat .45; Cut .75) 

Janssen, at 14 , 
Taught Cohan’s 
Daughters Piano 

Noted Musician 
Composes Score 
for “Blockade” 

(Current Feature) 

Many years of tenacious and 
often disappointing struggle pre¬ 
ceded the success of Warner Jans¬ 
sen, noted musician, conductor and 
composer, who has written an 
original symphonic score for 
Walter Wanger’s “Blockade,” in 
which Madeleine Carroll and 
Henry Fonda are currently co- 
starring at the ... . Theatre. 

As a boy Janssen haunted Car¬ 
negie Hall in New York, return¬ 
ing home to conduct phantom 
symphony orchestras in his bed¬ 
room ... He learned to play the 
piano and violin and at 14 gave 
music lessons to earn pocket money 

. . His first two pupils were 
daughters of George M. Cohan . . . 
Janssen’s father wanted him to be¬ 
come a famous restauranteur . . . 
Took him to Europe to take his 
mind off music, but it didn’t work. 

conducted an orchestra at Phillips 
Exeter Academy . . . Later worked 
his way through Dartmouth by 
giving music lessons, playing the 
piano in a motion picture theatre, 
washing dishes and playing a 
church organ. 

Took three years of musical 
training in Boston . . . Was once 
fired by the proprietor of a water¬ 
front dance hall because his piano 
playing wasn’t up to the required 
standard . . . Received $25 for 
“Dancing Honeymoon,” his first 
published work . . . Played piano 
accompaniment for Will Rogers’ 
rope spinning act in vaudeville and 
wrote music for the Ziegfield 
Follies in 1925 and 1926. 

In 1927 Janssen began work on 
ambitious symphonic compositions 
and won a three-year scholarship 
and maintenance in Rome for his 
symphonic piece, “New Year’s 
Eve in New York” . . . Has since 
won the highest musical honors in 
the United States and practically 
every country of Europe . . . Has 
just returned from Finland where 
he conducted all the Sibelius sym¬ 
phonies . . . Always conducts from 
memory and never uses a score . . 
Leads with his hands, disdaining 
the use of a baton as “frippery” 
. . . At 37, he’s recognized as one 
of the world’s greatest living 
musical figures. 

San Pedro Natives 
Rub Their Eyes at 
Sight of Film Ship 

Natives of San Pedro, Califor¬ 
nia, awoke one morning recently 
to find the breakwater at Los 
Angeles harbor swarming with 
people, and odd-looking boats, 
manned by strangely - dressed 
sailors, maneuvering out to sea to 
greet the big freighter “Fortuna.” 

Closer inspection revealed that 
the motley-garbed crowd cheering 
the ship’s arrival was within range 
of batteries of cameras and micro¬ 
phones. The enthusiasm over what 
ordinarily would be just the sight 
of another ship steaming into port 
was whipped up by Director 
William Dieterle’s staff for scenes 
jn Walter Wanger’s production, 
Blockade,” the romantic drama of 
war-torn Spain currently co-star¬ 
ring Madeleine Carroll and Henry 
Fonda at the ... . Theatre. 

The vessel, in real life the 
< ( S rnes ^ P - Meyer,” but renamed 
Fortuna” for story purposes, 
was supposed to be a relief ship 
bringing food to inhabitants of a 
war-stricken city on the Mediter¬ 
ranean. One-hundred Latin type 
extras welcomed the ship — and 
thousands of curious spectators 
joined in the excitement back of 
the cameras before the day was 

The movements of the “Fortuna” 
were controlled by means of two- 
way radio. The ship made seven 
triumphant arrivals in port, the 
first at 6 a.m., which meant the 
motion picture troupe had to leave 
the United Artists studio in Holly¬ 
wood at 3 o’clock in the morning. 

Supporting Miss Carroll and 
Fonda in “Blockade” are Leo Car¬ 
rillo, John Halliday, Reginald 
Denny, Vladimir Sokoloff, Robert 
Warwick, Katherine DeMille and 

Page Fifteen 

Grateful acknowledgement is hereby 
made to Look, Inc., for permission 
to adapt its format on the front 
and inside covers of this pressbook. 

VJW l4 ° ,W ?tWe ,e * oaxes- 

, ot 

\tv^ e 

Page Sixteen 

LIFE -- eager and thrilling, reckless and 
adventurous...A man and a woman —fight¬ 
ing for the love they found, and the future 
they yearned for . . . Tense, unforgettable 
drama - - compelling, youthful romancel 


for Hollywood, in producing itl 
for YOU, in seeing and living it! 

Torpedoed by traitors . . . the 
last hope of a besieged city 
sinks beneath the waves 

NORMA visits the cave of 
the enemy spies in a last 
effort to save the food ship 


Only the two great si 
of Zenda"...only the 
who made "Zola" and 
cast of favorite players...only the amazing daring of 
producer Walter Wenger...and only times like these 
could all together create such a powerful love story I 

Directed by William Dieterle • Music by Werner Janssen 
From the screen play by John Howard Lawson 

Madeleine Henry 




ruthless enemies in a 
land of betrayal and war 

Released thru United Artists 

Two who dared fight for 
their love . . . though the 
world crashed around them 



$ 3.50 per M 

Get in touch with your 
United Artists Exchange 
for quantity price 



L ET the compelling art, the vivid colors, the dynamic composition oi 
I these “Blockade” posters shout “Exciting Drama 1 .” from every bill¬ 
board! Here are posters that pull the eye, leave a lasting impression on 
the mind. And the art and type elements lend themselves beautifully to 
cut-out use for your lobby and front. Billboard selling with these hard-hit¬ 
ting posters is an essential part of your “Blockade” campaign. 

UNITED ARTISTS CORP. kindly ship C.O.D. the following: 


1 The advertising material listed hereon is copyrighted and is not sold, but is leased only for the period of 

I the license granted for the exhibition at the below theatre of the respective photoplays identified in 

1 such material and for use only in conjunction with such exhibition thereat. 








One Sheets 

22 x 28 Lobbies (Set of 2) 

Three Sheets 

14 x 36 Inserts 

Six Sheets 

8x10 Black and White Stills 

11 x 1 A — Lobbies (Set of 8) 

8 x lOColor-Glos Stills 



Twenty-four Sheets 



Window Cards 









Printed in U.S.A. 



t spr' 

The great director of 'Pasteur' and 'Zola' brings* 
you a drama out of today's headlines... of 
heroes and their brave new world... you'll 
live every moment of its mighty adventure. 


pruAiMjk. t -- i 




WARWICK. Directed by William 
Dieterle. Music by Werner 
Janssen. From the screen 
play by John Howard Lawson. 
Released thru United Artists. 


Ad No. 29E—Five Col. x 166 lines 
(Mat. 75) 

The greatest entertainment 
thrill the screen has ever 
known... roaring action and 
primitive conflict flood the 
screen with unforgettable 
drama, from the director who 
gave you 'Pasteur and 'Zola.' 







Reginald DENNY, Vladimir SOKOLOFF 
and Robert WARWICK • Directed by William 
Dieterle • Music by Werner Janssen 
From the screen play by John Howard Lawson 
Released thru United Artists 

Don't touch that phone/.. 

"You're through killing men because they inter¬ 
fere . . . you're through blockading and bombing 
cities . . . you've given your last command." 


Ad No. 37C—Three Col. x 220 lines 
(Mat .45) 







Ad No. 38C —Three Col. x 199 lines 
(Mat .45) 


Life..violent, ruthless, merciless..from 
the living history of our make 
the most stirring, action-packed drama 
that has come out of Hollywood in years. 






ROBERT WARWICK. Directed by William Dieterle, who 
gave you "Pasteur" and "Zola." Music by Werner Janssen 
From the screen play by John Howard Lawson. 
Released thrif United Artists. 




Ad. No. 36C—Three Col. x 223 lines 
(Mat .45) 




Bursting out of today's head- 
27 lines...flaming scenes of ecstasy 
f and heart-break... heroism and 
humor ... the unforgettable ad¬ 
venture of two who defied their 
crumbling world to reach tri¬ 
umph, and victory, and love. 


With LEC 



Denny Vt bt^ 

■ Tc 

leased thru Un 


Ad No. 35D—Four Col. x 176 lines 
(Mat .60) 







WARWICK. Directed by William 
Dieterle. Music by Werner 
Janssen. From the screen 
play by John Howard Lawson. 
Released thru United Artists. 


A flash of time—to remember mo¬ 
ments of danger and hours of love... 
nameless fear and thrilling romance 
...vivid adventure and stirring con¬ 
flict.. . This was theirs to remember! 
.. .Against a panorama of momentous 
struggle, their love story is lived — 
heart-touching in its tenderness, 
exciting in its reality... Magnificent 
entertainment brought to life by a 
splendid cast of stars, and the director 
who gave you "Pasteur" and "Zola"! 


Ad No. 3 ID—Four Col. x 210 lines 
(Mat .60) 





lm NORMA...a woman with¬ 
out a country, willing to die for 
what makes life worth living! 

I m MARCO. I should have 
known that Norma meant only 
trouble ... but I loved her! 

I m LUIS, a simple shepherd. 
I live for three things... my 
farm, my piccolo, my country! 

I’m ANDRE—a spy, if you 
will .. . trapped by fate and 
a girl with a conscience! 





Directed by William Dieterle, who gave you "Pasteur" and "Zola." 
Music by Werner Janssen. From the screen play by John Howard Lawson. 
Released thru United Artists. 

Ad No. 30D—Four Col. x 210 lines 
(Mat .60) 



of a people's hate...the 
most exciting, most 
revealing drama of 
human conflict ever 
known...torn from to¬ 
day's headlines by the 
genius who directed 
"Zola" and "Pasteur". 


The year's greatest adven¬ 
ture story . . . pulsing with % 
life ... you'll gasp .. . you'll'll never forget it! 



LEO with JOHN 


Reginald DENNY, Vladimir SOKOLOFF, 
Robert WARWICK. Directed by William 
Dieterle. Music by Werner Janssen. 
From the screen play by John Howard 
Lawson. Released thru United Artists. 



iHMte&inc CAP 


with LEO CAR] 

Direct *Tby W 
From the screen play by 



Ad No. 28F—Six ( 
(Mat .' 

Ad No. 47B—Two Col. x 146 lines 
(Mat .30) 


* 'pAEAiAttA. 





illiamVieterle. Music by Werner Janssen 

fohn Howard Lawson. Released thru United Artists 


Against a stirring background of searing cour¬ 
age—of magnificent adventure ... this powerful 
love story is lived!. .. Mighty in its scope—vivid 
in its emotional sweep ... an entertainment ex¬ 
perience long to be remembered . . . for the 
true-to-life portraits created by its splendid 
cast . . . for the superb direction by the man 
who gave you "Pasteur” and "Zola”. 

1 TRE 




>ol. x 150 lines 


The great director of 
// Zola ,/ and "Pasteur" 
piles thrill upon thrill 
... you'll live every 
moment of its throb¬ 
bing excitement. 



Reginald Denny, Vladimir 
SokolofT & Robert Warwick 
Music by Werner Janssen 
Directed by William 
Dieterle * Released thru 
United Artists 



Ad No. 46B—Two Col. x 154 lines 
(Mat .30) 




Out of the heartbreak and turmoil of to¬ 
day's headlines... wrought from the deep- 
down emotions of millions in struggle 
comes this exciting drama of two lovers that 
was not written, but is being lived today! 




WARWICK. Directed by William Dieterle, who gave you "Pasteur" 
and "Zola." Music by Werner Janssen. From the screen play by 
John Howard Lawson. Released thru United Artists. 






Ad No. 59A—One Col. x 50 lines 
(Mat .15) 




Life —eager and thrilling, reckless and adventur¬ 
ous ... A man and a woman—fighting for the love 
they found, and the future they yearned for.. .Tense, 
unforgettable drama—action-packed excitement- 
compelling, youthful romance —welded by the 
artistry of the director of "Pasteur" and "Zola" 
into magnificent entertainment! 



JHeude&i+te, -//ewuf 




Reginald DENNY, Vladimir SOKOLOFF 
and Robert WARWICK. Directed by 
William Dieterle. Music by Werner Janssen 
From the screen play by John Howard Lawson 
Released thru United Artists 

SO WILDLY EXCITING . . . You’ll Live Its Thrillsl 


Ad No. 39C—Three Col. x 155 lines 
(Mat .45) 

Ad No. 44C—Three Col. x 75 lines 
(Mat .45) 



for Hollywood, in producing it! 
for YOU, in seeing and living it! 



WARWICK • Directed by William Dieterle • Music by Werner 
Janssen • From the screen play by John Howard Lawson 
Released thru United Artists 


Ad No. 32D—Four Col. x 192 lines 
(Mat .60) 


Thundering action...excitement 
and thrills...directed by the man 
who gave you 'Zola 1 , 'Pasteur*. 




Directed by William Dieterle 
Released thru United Artists 



Ad No. 56A—One Col. x 83 lines 
(Mat .15) 

1 P res ?B^- 

rtSST3* Ma 

‘“Sw fOHOfc 







“ co-starring 

Madeleine Henry 



Ad No. 60A—One Col. x 25 lines 
x 40 lines 

(Mat .15) 


§§£ ' 

Only times like these could 
inspire such a powerful story 
... only the man who directed 
"Zola" and "Pasteur" could 
bring it in all its strength and 
excitement to the screen! 


Ad No. 41C—Three Col. x 102 lines 
(Mat .45) 








k. Released thru United Artists 



Directed by , ease d thru 

United Artists 

Ad No. 53B—— One Col. x 14 lines 
One Col. x 10 lines 
Two- Col. x 14 lines 
(Mat .30) 



Directed by William Dieterle 
Released thru United Artists 

Ad No. 49B—Two Col. x 75 lines 
(Mat .30) 



Directed by William Dieterle 
From the screen play by John Howard Lawson 
Released thru United Artists 


Life—eager \and thrilling, reckless and 
adventurous,. . . A man and a woman 
\ fighting for the love they found, and the 
\ future they yearned for.. .Tense, unfor¬ 
gettable drama—compelling, youth¬ 
ful romance—welded by the artistry 
of the director pf "Pasteur” and "Zola” 
into magnificent entertainment! 



Ad No. 34D—Four Col. x 183 lines 
(Mat .60] 



;; that caught in its thundering ; 
action you'll live its thrills... if 




Directed by William Dieterle 
who gave you “Zola” and 

Released thru United Artists 


Ad No. 55A—One Col. x 97 lines 
(Mat .15) 

* r 


Madeleine Henry 


Directed by William Dieterle 
Released thru United Artists. 


Ad No. 58A—One Col. x 150 lines 
(Mat .15] 




Action-packed drama, alive 
as today's headlines .rich and the director who 
gave you 'Zola' and 'Pasteur' 




Reginald Denny, Vladimir Sokoloff 
and Robert Warwick 
Directed by William Dieterle 
Released thru United Artists A 



Ad No. 40C—Three Col. x 123 lines 
(Mat .45) 

Ad No. 45C—Three Col. x 41 lines 
(Mat .45) 

Ad No. 48B—Two Col. x 106 lines 
(Mat .30) 




co-starring leine CARROLL * 3ienry FONDA 


Directed by WILLIAM DIETERLE • Released thru UNITED ARTISTS 

Ad No. 42C—Three Col. x 100 lines 
(Mat .45) 




Life . . . violent, ruthless 
merciless . . . from the 
living history of our day 
. . . stirring, action- 
packed drama directed 
by the man who gave 
you 'Zola' and 'Pasteur'. 




Reginald Denny, Vladimir 
SokoloFF & Robert Warwick 
Directed by William Dieterle 
Released thru United Artists 





«..**, Jia ieieine CARROLL 9 3ienry FONDA 


Directed by WILLIAM DIETERLE • Released thru UNITED ARTISTS 

Ad No. 43C—Three Col. x 97 lines 
(Mat .45) 


Ad No. 54A—One Col. x 120 lines 
(Mat .15) 



Life..violent, ruthless, merciless..from 
the living history of our make 
the most stirring, action-packed drama 
that has come out of Hollywood in years. 









ROBERT WARWICK. Directed by William Dieterle, who 
gave you “Pasteur" and “Zola." Music by Werner Janssen 
From the screen play by John Howard Lawson. 
Released thru United Artists. 


Ad No. 6IC —Three Col. x 147 lines 
(Mat .45) 


Drama...torn from today's news! 



with LEO CARRILLO and 
/■ JOHN HALLIDAY. Direct- 
i\!t~ 7 ed by William Dieterle who 
L -K7 / gave you'Zola'&'Pasteur* 
Released thru United Artists 

Ad No. 57A—One Col. x 160 lines 
(Mat .15) 


by William Dieterle « Released thru United Artists 


Ad No. 50B—Two Col. x 52 lines 
(Mat .30) 

Scanned from the United Artists collection at the Wisconsin 
Center for Film and Theater Research. 

Digitization and post-production completed in the University 
of Wisconsin-Madison's Department of Communication Arts, 
with funding from the Mary Pickford Foundation.